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Co-authors
Sung-Hyuk Park
Assistant Professor, KAIST College of Business
Verified email at kaist.ac.kr
Dongwon Lee
Hong Kong University of Science and Technology
Verified email at ust.hk
Jaeung Sim
UConn School of Business
Verified email at uconn.edu
Dongwook Shin
HKUST Business School
Verified email at ust.hk
Minhyung Lee
KAIST College of Business
Verified email at kaist.ac.kr
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Kitae Kim
Ph.D Student, KAIST College of Business
Verified email at kaist.ac.kr
Digital Advertising
Social Media
Economics of AI
Economics of IS
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Year
A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels
SH Park, M Lee, K Kim, D Shin
2022
Digital Rule of Thumb: A Natural Experiment on Autocomplete in Search Engines
K Kim, D Lee, S Park, J Sim
2022
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