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Haytham Siala
Haytham Siala
Associate Professor in Marketing, Queen Mary University of London
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Year
A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands
S Çifci, Y Ekinci, G Whyatt, A Japutra, S Molinillo, H Siala
Journal of Business Research 69 (9), 3740-3747, 2016
3462016
SHIFTing artificial intelligence to be responsible in healthcare: A systematic review
H Siala, Y Wang
Social Science & Medicine 296, 114782, 2022
2322022
Religious influences on consumers' high-involvement purchasing decisions
H Siala
Journal of services marketing 27 (7), 579-589, 2013
1442013
The impact of religious affiliation on trust in the context of electronic commerce
H Siala, RM O'Keefe, KS Hone
Interacting with computers 16 (1), 7-27, 2004
1072004
It's All in the Game: A 3D Learning Model for Business Ethics
S Jagger, H Siala, D Sloan
Journal of Business Ethics, 1-21, 2015
662015
From the user interface to the consumer interface: A Theoretical Perspective
M Cole, RM O’Keefe, H Siala
E-Business Management, 173-193, 2002
54*2002
Cultural influences moderating learners’ adoption of serious 3D games for managerial learning
H Siala, E Kutsch, S Jagger
Information Technology & People 33 (2), 424-455, 2020
342020
Do personality traits predict'complaining'consumers?
Y Ekinci, J Calderon, H Siala
International Journal of Business Environment 8 (1), 32-42, 2016
342016
Crowdsourcing project management to the ‘open’community
H Siala
PM World Journal 10 (2), 1-17, 2013
72013
The impact of a ‘Theological’web interface on trust in the context of electronic commerce
H Siala, F Siddiqui
62004
The effect of customer reciprocity on e-loyalty through relationship quality: An international perspective
S Beg, M Rafiq, H Siala
The Business & Management Review 9 (3), 20-20, 2018
42018
Is There Such a Thing as Religious Brand Loyalty?
H Siala
Religions as Brands, 141-155, 2016
22016
Cultural influences on consumer interactions in the context of electronic commerce
H Siala
School of Information Systems, Computing and Mathematics, 2001
22001
Using Serious Games for Learning Business Ethics: Exploring Its Socio-technical Enablers and Cross-cultural Influences
H Siala, M Tajvidi, Y Wang, N Hajli, MO Richard, M Brannan
Journal of Management Education, 10525629251316539, 2025
12025
A cross valıdatıon of consumer-based brand equıty (cbbe): drıvıng customer equıty ın retaıl brands
S Çifci, Y Ekinci, G Whyatt, A Japutra, S Molinillo, H Siala
Journal of Business Research 69 (9), 3740-3747, 2016
12016
Categorizing Errors in High-Reliability Organizations: Adaptive Range and Adaptive Capacity in Incident Response
E Kutsch, H Siala, C Cantarelli, I Djabbarov
Risk Analysis, 2025
2025
Technostress: Social Comparison and Coping Strategies in Gamification-enhanced Learning Environments
H SIALA, R Bernardi, M Zhang
2023
Exploring the Influence of Leadership Ethics on Employees' Brand Loyalty: A Constructivist Grounded Theory
D Ye, S Gupta, H Siala, E Palamida
6th International Conference of Marketing Strategy and Policy, 2022
2022
Leadership Ethics and Employee Loyalty: A Grounded Theory Approach
D Ye, S Gupta, H Siala, E Palamida
4th Annual Aston India Centre for Applied Research Centre Conference (AICAR), 2022
2022
Mindful Action in Tension: Responding to Errors in High Reliability Seeking Organization
E Kutsch, I Djabbarov, H Siala
Academy of Management Proceedings 2022 (1), 16686, 2022
2022
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