| Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance L Blasco-Arcas, I Buil, B Hernández-Ortega, FJ Sese Computers & Education 62, 102-110, 2013 | 857 | 2013 |
| Age, gender and income: do they really moderate online shopping behaviour? B Hernández, J Jiménez, M José Martín Online information review 35 (1), 113-133, 2011 | 790 | 2011 |
| Customer behavior in electronic commerce: The moderating effect of e-purchasing experience B Hernández, J Jiménez, MJ Martín Journal of business research 63 (9-10), 964-971, 2010 | 517 | 2010 |
| Key website factors in e-business strategy B Hernández, J Jiménez, MJ Martín International Journal of information management 29 (5), 362-371, 2009 | 391 | 2009 |
| Environmental disclosures and compulsory accounting standards: the case of Spanish annual reports F Llena, JM Moneva, B Hernandez Business strategy and the Environment 16 (1), 50-63, 2007 | 314 | 2007 |
| The role of social motivations in e-learning: How do they affect usage and success of ICT interactive tools? B Hernandez, T Montaner, FJ Sese, P Urquizu Computers in human behavior 27 (6), 2224-2232, 2011 | 224 | 2011 |
| Adoption vs acceptance of e‐commerce: two different decisions B Hernandez, J Jimenez, M José Martín European Journal of Marketing 43 (9/10), 1232-1245, 2009 | 224 | 2009 |
| Extending the technology acceptance model to include the IT decision-maker: A study of business management software B Hernandez, J Jimenez, MJ Martín Technovation 28 (3), 112-121, 2008 | 220 | 2008 |
| Engagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media L Blasco-Arcas, BI Hernandez-Ortega, J Jimenez-Martinez Journal of Service Theory and Practice 26 (5), 559-589, 2016 | 214 | 2016 |
| The impact of self-efficacy, ease of use and usefulness on e-purchasing: An analysis of experienced e-shoppers B Hernandez, J Jimenez, M Jose Martin Interacting with computers 21 (1-2), 146-156, 2009 | 199 | 2009 |
| Don’t believe strangers: Online consumer reviews and the role of social psychological distance B Hernández-Ortega Information & Management 55 (1), 31-50, 2018 | 184 | 2018 |
| The role of post-use trust in the acceptance of a technology: Drivers and consequences B Hernandez-Ortega Technovation 31 (10-11), 523-538, 2011 | 168 | 2011 |
| The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry E Bigne, L Andreu, B Hernandez, C Ruiz Current Issues in Tourism 21 (9), 1014-1032, 2018 | 140 | 2018 |
| The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez Internet Research 24 (3), 393-412, 2014 | 127 | 2014 |
| How motivation, opportunity and ability can drive online airline ticket purchases E Bigne, B Hernandez, C Ruiz, L Andreu Journal of Air Transport Management 16 (6), 346-349, 2010 | 99 | 2010 |
| How smart experiences build service loyalty: The importance of consumer love for smart voice assistants B Hernandez‐Ortega, I Ferreira Psychology & Marketing 38 (7), 1122-1139, 2021 | 91 | 2021 |
| Los foros de discusión y sus beneficios en la docencia virtual: recomendaciones para un uso eficiente I Buil, B Hernández, FJ Sesé, P Urquizu Innovar 22 (43), 131-144, 2012 | 91 | 2012 |
| The role of travel motivations and social media use in consumer interactive behaviour: A uses and gratifications perspective L Chavez, C Ruiz, R Curras, B Hernandez Sustainability 12 (21), 8789, 2020 | 76 | 2020 |
| Perceived value of advanced mobile messaging services: A cross-cultural comparison of Greek and Spanish users B Hernandez-Ortega, J Aldas-Manzano, C Ruiz-Mafe, S Sanz-Blas Information Technology & People 30 (2), 324-355, 2017 | 75 | 2017 |
| Differences between potential, new and experienced e‐customers: Analysis of e‐purchasing behaviour B Hernández‐Ortega, J Jiménez‐Martínez, M José Martín‐DeHoyos Internet Research 18 (3), 248-265, 2008 | 71 | 2008 |
Jiménez-Martínez, JulioUniversidad de ZaragozaVerified email at unizar.es
