| Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study SMC Loureiro, J Romero, RG Bilro Journal of Business Research 119, 388-409, 2020 | 280 | 2020 |
| Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy RG Bilro, SMC Loureiro, J Guerreiro Journal of Hospitality Marketing & Management 28 (2), 147-171, 2019 | 240 | 2019 |
| A consumer engagement systematic review: synthesis and research agenda RG Bilro, SMC Loureiro Spanish Journal of Marketing - ESIC 24 (3), 283-307, 2020 | 143 | 2020 |
| The role of website stimuli of experience on engagement and brand advocacy RG Bilro, SMC Loureiro, F Ali Journal of hospitality and Tourism Technology 9 (2), 204-222, 2018 | 142 | 2018 |
| The effect of consumer-generated media stimuli on emotions and consumer brand engagement SMC Loureiro, RG Bilro, A Japutra Journal of Product & Brand Management 29 (3), 387-408, 2019 | 141 | 2019 |
| Virtual reality and gamification in marketing higher education: a review and research agenda SMC Loureiro, RG Bilro, FJA Angelino Spanish Journal of Marketing - ESIC 25 (2), 179-216, 2021 | 104 | 2021 |
| Masstige strategies on social media: The influence on sentiments and attitude toward the brand RG Bilro, SMC Loureiro, JF Dos Santos International Journal of Consumer Studies 46 (4), 1113-1126, 2022 | 100 | 2022 |
| Stand by me: analyzing the tourist–intelligent voice assistant relationship quality SMC Loureiro, A Japutra, S Molinillo, RG Bilro International Journal of Contemporary Hospitality Management 33 (11), 3840-3859, 2021 | 80 | 2021 |
| How Brand Authenticity and Consumer Brand Engagement Can Be Expressed in Reviews: A Text Mining Approach F Rosado-Pinto, SMC Loureiro, RG Bilro Journal of Promotion Management 26 (4), 457-480, 2020 | 65 | 2020 |
| Analysing consumer-brand engagement through appreciative listening on social network platforms J Pina, L.S, Loureiro, S.M.C., Rita, P., Sarmento, E.M., Bilro, R.G., Guerreiro Journal of Promotion Management 25 (3), 304-313, 2019 | 63 | 2019 |
| A systematic review of customer behavior in business-to-business markets and agenda for future research RG Bilro, SMC Loureiro, P Souto Journal of Business & Industrial Marketing 38 (13), 122-142, 2023 | 46 | 2023 |
| I am feeling so good! Motivations for interacting in online brand communities RG Bilro, SMC Loureiro Journal of Research in Interactive Marketing 17 (1), 61-77, 2023 | 45 | 2023 |
| The Role of Creative Communications and Gamification in Student Engagement in Higher Education: A Sentiment Analysis Approach RG Bilro, SMC Loureiro, FJA Angelino Journal of Creative Communications 17 (1), 7-21, 2022 | 39 | 2022 |
| Working with AI: can stress bring happiness? SMC Loureiro, RG Bilro, D Neto Service Business 17, 233-255, 2023 | 38 | 2023 |
| Luxury fashion consumption: a review, synthesis and research agenda A Aleem, SMC Loureiro, RG Bilro Spanish Journal of Marketing - ESIC 28 (2), 144-164, 2024 | 31 | 2024 |
| An exploratory study of Western firms’ failure in the Chinese market: a network theory perspective RG Bilro, JF Cunha Journal of Chinese Economic and Foreign Trade Studies 14 (2), 149-168, 2021 | 20 | 2021 |
| Partners we can trust: the role of employee engagement influencing partnerships’ relationship quality in the voluntary sector SH Marques, RG Bilro, M Gonçalves, RA Rather Management Research: Journal of the Iberoamerican Academy of Management, 2022 | 16 | 2022 |
| Exploring Tourism Students’ Engagement through Telepresence, Pleasantness of the Experience and Memory: A Virtual Reality Approach F Angelino, SMC Loureiro, RG Bilro Journal of Promotion Management 28 (5), 669-685, 2022 | 15 | 2022 |
| The Role of Commitment Amongst Tourists and Intelligent Virtual Assistants SMC Loureiro, RG Bilro Journal of Promotion Management 28 (2), 175-188, 2022 | 11 | 2022 |
| Be or not be online engaged: exploring the flow from stimuli to e-WOM on online retail consumers SMC Loureiro, RG Bilro Exploring the power of electronic word-of-mouth in the services industry, 18-34, 2020 | 11 | 2020 |
Sandra LoureiroFull Professor MarketingVerified email at iscte-iul.pt
