| What drives green brand switching behavior? HC Wu, CF Wei, LY Tseng, CC Cheng Marketing Intelligence & Planning 36 (6), 694-708, 2018 | 110 | 2018 |
| What drives the travel switching behavior of Chinese Generation Z consumers LY Tseng, JH Chang, YL Zhu Journal of Tourism Futures, 2021 | 28 | 2021 |
| Investigating the factors influence tweens' purchase intention through peer conformity in Taiwan LY Tseng, TS Lee Advances in Management and Applied Economics 3 (3), 259, 2013 | 22 | 2013 |
| Can high-tech companies enhance employee task performance through organizational commitment? LY Tseng, TS Lee International Journal of Business Administration 2 (2), 94-113, 2011 | 16 | 2011 |
| How brand image, congruency between celebrity endorser and brand, and brand attitude can influence tweens' purchase intention through peer conformity LY Tseng, TS Lee International Conference on Business and Information, 1-17, 2011 | 15 | 2011 |
| A study of the relationship among employee personality characteristics, organizational culture, leadership style, organizational commitment, and task performance–with the high … LY Tseng, TS Lee Conference Proceedings of BAI2010 International Conference on Business and …, 2010 | 3 | 2010 |
| Exploring the influence of psychological empowerment on student's learning performance in a blended learning environment based on the structural equation model YYZ Li-Yu Tseng, Chiou-Fong Wei 2021 2nd International Conference on Artificial Intelligence and Education …, 2021 | 2 | 2021 |
| Based on the Fan Economy, Explore the Impact of Private Brand Avatar and Advertising Attitudes on Consumer Repurchase Intentions Li-Yu Tseng, Min-jing Mai, Hao-Nan Xu, Sheng-Ao Dong Advances in Economics, Business and Management Research 178, 410, 2021 | 2* | 2021 |
| The Influencing Mechanism of Perceived UGC Quality on Gen Z Consumers’ Loyalty–An Empirical Analysis LY Tseng, HN Xu, YY Lian, JY Xue 2022 3rd International Conference on E-commerce and Internet Technology …, 2022 | 1 | 2022 |
| The Influencing Mechanism of Psychological Empowerment on Learning Satisfaction and Learning Performance in Blended Learning Environment–An Empirical Analysis LY Tseng 2022 3rd International Conference on Big Data and Informatization Education …, 2022 | | 2022 |
| Based on the BPN and MARS model to discuss how hotels influence operational performance through intellectual capital WJ Hung, LY Tseng, JH Chang, YY Ruan 2020 Management Science Informatization and Economic Innovation Development …, 2020 | | 2020 |
| Exploratory research of the career plateau from the middle and lower level managers in A retail company LY Tseng, QT Lao International Conference on Social Science and Management 2016, 2016 | | 2016 |
| Animated spokes-characters and brand match-up on affecting the operation model of Chinese animation LY Tseng, MJ Mai International Conference on Social Science and Management 2016, 2016 | | 2016 |
| Investigating the Factors Influence Tweens’ Purchase Intention through Peer Conformity in Taiwan LY Tseng, TS Lee Advances in Management and Applied Economics 3 (3), 1-17, 2013 | | 2013 |
| The Influence of Social Capital on Knowledge Sharing and Value Creation in the Cluster: An Empirical Analysis of Hsinchu Science-based Industrial Park in Taiwan MQ Lin, YF Chiang, LY Tseng | | |
| Lin, Miao-Que (林妙雀) YF Chiang, LY Tseng | | |
