| A dynamic model of sponsored search advertising S Yao, CF Mela Marketing Science 30 (3), 447-468, 2011 | 360 | 2011 |
| Sequential search with refinement: Model and application with click-stream data Y Chen, S Yao Management Science 63 (12), 4345-4365, 2017 | 249 | 2017 |
| The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects S Seiler, A Tuchman, S Yao Journal of Marketing Research 58 (1), 22-49, 2021 | 213 | 2021 |
| How do firms make money selling digital goods online? A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ... Marketing Letters 25, 331-341, 2014 | 208 | 2014 |
| Determining consumers’ discount rates with field studies S Yao, CF Mela, J Chiang, Y Chen Journal of Marketing Research 49 (6), 822-841, 2012 | 117 | 2012 |
| Forecasting the Spread of COVID-19 under Different Reopening Strategies M Liu, R Thomadsen, S Yao Scientific Reports 10, 2020 | 96 | 2020 |
| Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment S Seiler, S Yao, W Wenbo Marketing Science 36 (6), 838–861, 2017 | 96 | 2017 |
| Online auction demand S Yao, CF Mela Marketing Science 27 (5), 861-885, 2008 | 80 | 2008 |
| The Impact of Advertising Along the Conversion Funnel S Seiler, S Yao Quantitative Marketing and Economics 15 (3), p241-p278, 2017 | 50 | 2017 |
| Sponsored search auctions: Research opportunities in marketing S Yao, CF Mela Foundations and Trends® in Marketing 3 (2), 75-126, 2009 | 37 | 2009 |
| TV Channel Search and Commercial Breaks S Yao, W Wang, Y Chen Journal of Marketing Research 54 (5), 671-686, 2017 | 35* | 2017 |
| Risk Transfer versus Cost Reduction on Two-Sided Microfinance Platforms BK Bollinger, S Yao Quantitative Marketing and Economics 16 (3), 251–287, 2018 | 33 | 2018 |
| An efficiency paradox of uberization K Zhang, H Chen, S Yao, L Xu, J Ge, X Liu, M Nie Available at SSRN 3462912, 2019 | 28 | 2019 |
| The impact of government interventions on COVID-19 spread and consumer spending N Zhao, S Yao, R Thomadsen, CB Wang Management Science 70 (5), 3302-3318, 2024 | 11* | 2024 |
| The design and targeting of compliance promotions Ø Daljord, CF Mela, JMT Roos, J Sprigg, S Yao Marketing Science 42 (5), 866-891, 2023 | 11 | 2023 |
| Using Machine Learning to Address Customer Privacy Concerns: An Application with Click-stream Data H Yoo, S Yao, L Sun, X Du | 8 | 2019 |
| Causal Inference in Word-of-Mouth Research: Methods and Results S Seiler, S Yao, G Zervas | 6 | 2017 |
| Customer Acquisition via Explainable Deep Reinforcement Learning Y Song, W Wang, S Yao Information Systems Research, 2024 | 2 | 2024 |
| The Impact of a Supreme Court Decision on the Preferences of Americans Regarding Abortion Policy R Thomadsen, R Zeithammer, S Yao Management Science 69 (9), 5405-5417, 2023 | 2 | 2023 |
| Hospital Competition and Quality: Evidence from the Entry of the High-Speed Train in South Korea H Yoo, MA Vitorino, S Yao Working paper, 2022 | 2 | 2022 |
Carl MelaT. Austin Finch Professor of Business Administration, Duke Universityduke.edu의 이메일 확인됨
