To err is human: Tolerate humans instead of machines in service failure N Chen, S Mohanty, J Jiao, X Fan Journal of Retailing and Consumer Services 59, 102363, 2021 | 58 | 2021 |
The role of social virtual world in increasing psychological resilience during the on-going COVID-19 pandemic I Paul, S Mohanty, R Sengupta Computers in human behavior 127, 107036, 2022 | 42 | 2022 |
Role of the Appearance of the Virtual Influencers on Social Presence and Brand Attitude S Mohanty State University of New York at Binghamton, 2021 | 4 | 2021 |
More the merrier: Effects of plural brand names on perceived entitativity and brand attitude T Gupta, S Chen, S Mohanty Journal of Consumer Psychology, 2024 | | 2024 |
Affinity to mnemonic features of social media: Antecedent and consequences S Mookherjee, S Mohanty, S Mukherjee Journal of Consumer Behaviour, 2023 | | 2023 |
WHEN COVID-19 MADE YOU SWITCH BRANDS, WILL YOU STICK TO IT? S Mohanty, S Malampallayil 2021 AMA Winter Academic Conference, 415, 2021 | | 2021 |
Mistake made by machine: Bias in service-failure where to error is only human N Chen, S Mohanty, J Jiao, F Xiucheng American Marketing Association, Summer, Virtual, 2020 | | 2020 |
Social-Media Features and Brand Loyalty: Resolving Complexity in Light of Loneliness S Mohanty, S Mookherjee 2019 AMA Summer Academic Conference, 2019 | | 2019 |
Blockchain (Cryptocurrency) Technology and Vertical Integration (Make or Buy) Strategies: A Theoretical Analysis S Mohanty, D Mishra American Marketing Association, Winter, Austin (2019)., 2019 | | 2019 |
Digital Marketing Faux Pas: Using Banner Advertisement to Activate In-app Coupon S Mohanty, SA Shibly 2019 AMA Summer Academic Conference, 2019 | | 2019 |