An exploratory look at supermarket shopping paths JS Larson, ET Bradlow, PS Fader International Journal of research in Marketing 22 (4), 395-414, 2005 | 598 | 2005 |
Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods JS Larson, JP Redden, RS Elder Journal of Consumer Psychology 24 (2), 188-194, 2014 | 160 | 2014 |
Consumer behavior in “equilibrium”: How experiencing physical balance increases compromise choice JS Larson, DM Billeter Journal of Marketing Research 50 (4), 535-547, 2013 | 38 | 2013 |
When budgeting backfires: how self-imposed price restraints can increase spending JS Larson, R Hamilton Journal of Marketing Research 49 (2), 218-230, 2012 | 38 | 2012 |
Effect of star power on NBA all-star game TV audience SD Grimshaw, JS Larson Journal of Sports Economics 22 (2), 139-163, 2021 | 23 | 2021 |
How do shoppers really shop? JS Larson, ET Bradlow, PS Fader International Commerce Review: ECR Journal 6 (1), 56, 2006 | 11 | 2006 |
Where you shop affects how you choose: retailer price image and the importance of enriched versus comparable attributes JS Larson, R Hamilton, JR Parker Journal of the Association for Consumer Research 6 (1), 130-141, 2021 | 5 | 2021 |
Adaptation and fallibility in experts’ judgments of novice performers. JS Larson, DM Billeter Journal of Experimental Psychology: Learning, Memory, and Cognition 43 (2), 271, 2017 | 5 | 2017 |
Speed-accuracy tradeoffs in decision making: Perception shifts and goal activation bias decision thresholds. JS Larson, GE Hawkins Journal of Experimental Psychology: Learning, Memory, and Cognition 49 (1), 1, 2023 | 4 | 2023 |
When a reputation for innovativeness confers negative consequences for brands JS Larson, K Goldsmith, BJ Allen working paper, 2017 | 3 | 2017 |
Attention vulnerable shoppers: measuring consumer attitudes toward salespeople J Larson, S Bone ACR North American Advances, 2009 | 3 | 2009 |
A new customer typology for adaptive selling JS Larson, SA Bone | 1 | 2012 |
The Learning (and not) of Effort and Accuracy Tradeoffs JS Larson Dissertation Abstracts International 67 (12), 2006 | 1 | 2006 |
Both Good from Afar… and Far from Good? Mental Representation Changes Consumer Preference for Products from a Brand with a Reputation for Innovativeness JS Larson, K Goldsmith, B Allen Mental Representation Changes Consumer Preference for Products from a Brand …, 2013 | | 2013 |
More Than Just a Constraint: Budget Constraints Shape Preference J Larson, R Hamilton ACR North American Advances, 2011 | | 2011 |
Balance As an Embodiment of Parity J Larson, D Billeter ACR North American Advances, 2011 | | 2011 |
Measuring Salesperson Orientation of Consumers JS Larson, SA Bone | | 2008 |