| How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment JS Lim, F Biocca Computers in Human Behavior 46 (May), 158-167, 2015 | 399 | 2015 |
| The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective JS Lim, MJ Choe, J Zhang, GY Noh Computers in Human Behavior 108, 106327, 2020 | 376 | 2020 |
| The effects of blog-mediated public relations (BMPR) on relational trust SU Yang, JS Lim Journal of public relations research 21 (3), 341-359, 2009 | 361 | 2009 |
| Communicating corporate social responsibility (CSR): Stakeholder responsiveness and engagement strategy to achieve CSR goals JS Lim, CA Greenwood Public relations review 43 (4), 768-776, 2017 | 333 | 2017 |
| Social media activism in response to the influence of political parody videos on YouTube JS Lim, GJ Golan Communication Research 38 (5), 710-727, 2011 | 151 | 2011 |
| The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV JS Lim, SY Ri, BD Egan, FA Biocca Computers in Human Behavior, 2015 | 126 | 2015 |
| The impact of engagement motives for social TV on social presence and sports channel commitment JS Lim Telematics and Informatics 32 (4), 755-765, 2015 | 112 | 2015 |
| Effects of issue ownership, perceived fit, and authenticity in corporate social advocacy on corporate reputation JS Lim, C Young Public Relations Review 47 (4), 102071, 2021 | 110 | 2021 |
| Adoption of AI-driven personalization in digital news platforms: An integrative model of technology acceptance and perceived contingency JS Lim, J Zhang Technology in Society 69, 101965, 2022 | 98 | 2022 |
| Effects of gain-versus loss-framed performance feedback on the use of fitness apps: Mediating role of exercise self-efficacy and outcome expectations of exercise JS Lim, GY Noh Computers in Human Behavior 77, 249-257, 2017 | 87 | 2017 |
| Choosing the right message for the right cause in social cause advertising: type of social cause message, perceived company–cause fit and the persuasiveness of communication JS Lim International Journal of Advertising, 1-22, 2015 | 80 | 2015 |
| Understanding user sensemaking in fairness and transparency in algorithms: algorithmic sensemaking in over-the-top platform D Shin, JS Lim, N Ahmad, M Ibahrine Ai & Society 39 (2), 477-490, 2024 | 74 | 2024 |
| The third-person effect of online advertising of cosmetic surgery: A path model for predicting restrictive versus corrective actions JS Lim Journalism & Mass Communication Quarterly 94 (4), 972-993, 2017 | 73 | 2017 |
| Consumer perceptions of online advertising of weight loss products: the role of social norms and perceived deception JS Lim, TM Chock, GJ Golan Journal of Marketing Communications 26 (2), 145-165, 2020 | 64 | 2020 |
| Resistance to ethically suspicious parody video on YouTube: A test of inoculation theory JS Lim, EJ Ki Journalism & Mass Communication Quarterly 84 (4), 713-728, 2007 | 63 | 2007 |
| Third-person effect of ISIS's recruitment propaganda: Online political self-efficacy and social media activism GJ Golan, JS Lim International Journal of Communication 10, 21, 2016 | 58 | 2016 |
| How a paracrisis situation is instigated by an online firestorm and visual mockery: Testing a paracrisis development model JS Lim Computers in Human Behavior 67, 252-263, 2017 | 56 | 2017 |
| Online authenticity, popularity, and the “Real Me” in a microblogging environment JS Lim Computers in Human Behavior 52, 132-143, 2015 | 54 | 2015 |
| Impact of misinformation from generative AI on user information processing: How people understand misinformation from generative AI D Shin, A Koerber, JS Lim New Media & Society, 2024 | 33 | 2024 |
| Linking authenticity in CSR communication to organization-public relationship outcomes: integrating theories of impression management and relationship management JS Lim, H Jiang Journal of public relations research 33 (6), 464-486, 2021 | 33 | 2021 |
Jun ZhangMiddle Tennessee State UniversityVerified email at mtsu.edu
