| Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback Stackelberg strategies X He, A Prasad, SP Sethi Production and Operations Management 18 (1), 78-94, 2009 | 309 | 2009 |
| Advance selling by a newsvendor retailer A Prasad, KE Stecke, X Zhao Production and Operations Management 20 (1), 129-142, 2011 | 270 | 2011 |
| Generic and brand advertising strategies in a dynamic duopoly FM Bass, A Krishnamoorthy, A Prasad, SP Sethi Marketing Science 24 (4), 556-568, 2005 | 260 | 2005 |
| A survey of Stackelberg differential game models in supply and marketing channels X He, A Prasad, SP Sethi, GJ Gutierrez Journal of Systems Science and Systems Engineering 16, 385-413, 2007 | 235 | 2007 |
| Competitive advertising under uncertainty: A stochastic differential game approach A Prasad, SP Sethi Journal of Optimization Theory and Applications 123, 163-185, 2004 | 228 | 2004 |
| Advertising versus pay-per-view in electronic media A Prasad, V Mahajan, B Bronnenberg International Journal of Research in Marketing 20 (1), 13-30, 2003 | 225 | 2003 |
| Optimal bundling of technological products with network externality A Prasad, R Venkatesh, V Mahajan Management Science 56 (12), 2224-2236, 2010 | 183 | 2010 |
| Building brand awareness in dynamic oligopoly markets PA Naik, A Prasad, SP Sethi Management Science 54 (1), 129-138, 2008 | 147 | 2008 |
| Centralized pricing versus delegating pricing to the salesforce under information asymmetry BK Mishra, A Prasad Marketing Science 23 (1), 21-27, 2004 | 145 | 2004 |
| How consumers use product reviews in the purchase decision process S Jang, A Prasad, BT Ratchford Marketing Letters 23 (3), 825-838, 2012 | 144 | 2012 |
| Retail competition and cooperative advertising X He, A Krishnamoorthy, A Prasad, SP Sethi Operations Research Letters 39 (1), 11-16, 2011 | 138 | 2011 |
| How many pirates should a software firm tolerate? An analysis of piracy protection on the diffusion of software A Prasad, V Mahajan International Journal of Research in Marketing 20 (4), 337-353, 2003 | 135 | 2003 |
| Optimal advertising and pricing in a new-product adoption model SP Sethi, A Prasad, X He Journal of Optimization Theory and Applications 139 (2), 351-360, 2008 | 116 | 2008 |
| Optimal pricing and advertising in a durable-good duopoly A Krishnamoorthy, A Prasad, SP Sethi European Journal of Operational Research 200 (2), 486-497, 2010 | 107 | 2010 |
| Delegating pricing decisions in competitive markets with symmetric and asymmetric information BK Mishra, A Prasad Marketing Science 24 (3), 490-497, 2005 | 102 | 2005 |
| What can grocery basket data tell us about health consciousness? A Prasad, A Strijnev, Q Zhang International Journal of Research in Marketing 25 (4), 301-309, 2008 | 93 | 2008 |
| Product entry timing in dual distribution channels: The case of the movie industry A Prasad, B Bronnenberg, V Mahajan Review of Marketing Science 2 (1), 0000102202154656161008, 2004 | 92 | 2004 |
| Lead time and price quotation mode selection: Uniform or differentiated? X Zhao, KE Stecke, A Prasad Production and Operations Management 21 (1), 177-193, 2012 | 90 | 2012 |
| Open source versus closed source: software quality in monopoly and competitive markets S Raghunathan, A Prasad, BK Mishra, H Chang IEEE Transactions on Systems, Man and Cybernetics, Part A 35 (6), 903-918, 2005 | 85 | 2005 |
| Harvesting altruism in open-source software development E Haruvy, A Prasad, SP Sethi Journal of Optimization Theory and Applications 118, 381-416, 2003 | 82 | 2003 |
Vijay MahajanJohn P. Harbin Centennial Chair in Business, McCombs School, The University of Texas at AustinVerified email at McCombs.UTexas.edu
