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Dr Edita Petrylaite
Dr Edita Petrylaite
Assistant Professor in Strategy, Newcastle Business School, Northumbria University
Verified email at northumbria.ac.uk
Title
Cited by
Cited by
Year
Men’s consumer identities and their consumption norms in the perceived, conceived and lived spaces of spas
E Petrylaite, D Hart
Journal of Marketing Management 37 (3-4), 266-293, 2021
122021
Entrepreneurial marketing learning styles used by entrepreneurial teams
E Petrylaite, M Rusk
Journal of Research in Marketing and Entrepreneurship 23 (1), 60-85, 2021
102021
Personal career success in the eyes of nascent entrepreneurs internationally
K Dziewanowska, E Petrylaite, M Balas Rant, S Clegg
International Journal of Human Resource Development Practice, Policy and …, 2019
52019
Application of SME Marketing Model within Higher Education Entrepreneurial Teams
E Petrylaite
European Conference on Innovation and Entrepreneurship, 1060-XVIII, 2018
42018
Young People's Self-Meaning Making Through Entrepreneurship in Poland, Slovenia and the UK: Implications for Human Resource Management in SMEs
M Balas Rant, K Dziewanowska, E Petrylaite, A Pearce
Economic and Business Review 23 (2), 115-130, 2021
32021
Situated masculinities and leadership in an all-male entrepreneurial team
E Petrylaite, A Robson
Entrepreneurial Place Leadership: Negotiating the Entrepreneurial Landscape …, 2022
22022
Is self-love a vanity or a coping strategy? An auto-ethnographic reflection on self-care during the Covid-19 pandemic
E Petrylaite
12022
Calls for papers: The dark side of CSR: Causes, constraints and consequences of (un) delivering the promise
E Petrylaite, R Kazlauskaitė, L Johnston
European Business Review, 2023
2023
The young entrepreneurs’ view on the value of social networking for business progress
E Petrylaite, K Dziewanowska
2021 International Conference on Global Entrepreneurial Talent Management …, 2021
2021
Academic Branding on Social Media: Examining the influence of personal brands on the professor-student relationships
E Petrylaite, D Aleksic
2018
The Importance of Entrepreneurial Leadership for Socio-economic Value Creation
EP Michele Rusk
41st Institute for Small Business and Entrepreneurship (ISBE) Conference …, 2018
2018
Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships
DA Edita Petrylaite
NA - Advances in Consumer Research 46, 924-924, 2018
2018
Masculinities and leadership in entrepreneurial teams
A Robson, E Petrylaite
Institute for Small Business and Entrepreneurship (ISBE) 2015 Conference, 2015
2015
Social pressure and how conflicted masculinities construct a balanced-self through monosocial
E Petrylaite
2014
Social pressure and how conflicted masculinities construct a balanced-self through monosocial, heterosocial and homosocial spa consumption
E Petrylaite
Northumbria University, 2014
2014
The dark side of CSR: Causes, constraints and consequences of (un) delivering the promise
E Petrylaite, R Kazlauskaitė, L Johnston
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