| Sport promotion and sales management RL Irwin, WA Sutton, LM McCarthy Human Kinetics, 2008 | 311 | 2008 |
| An assessment of consumer knowledge of, interest in, and perceptions of ambush marketing strategies. MR Lyberger, L McCarthy Sport Marketing Quarterly 10 (3), 2001 | 149 | 2001 |
| Mega-special-event promotions and intent to purchase: A longitudinal analysis of the Super Bowl N O’Reilly, M Lyberger, L McCarthy, B Seguin, J Nadeau Journal of Sport Management 22 (4), 392-409, 2008 | 101 | 2008 |
| Internationalising ambush marketing: a comparative study B Séguin, M Lyberger, N O'Reilly, L McCarthy International journal of sports marketing and sponsorship 6 (4), 11-25, 2005 | 73 | 2005 |
| An examination of the rationale and motives for corporate purchase of stadia and arena naming rights LM McCarthy, R Irwin Cyber-Journal of Sport Marketing 4 (3), 1-9, 2000 | 43 | 2000 |
| Internationalizing ambush marketing: The Olympic brand and country of origin B Séguin, M Lyberger, N O’Reilly, L McCarthy International Journal of Sport Marketing and Sponsorship 6 (4), 216-230, 2005 | 37 | 2005 |
| An analysis of volume consumption, consumer interest and perceptions of sport sponsorship as they relate to the Super Bowl MR Lyberger, L McCarthy International Journal of Sports Marketing and Sponsorship 3 (4), 60-78, 2002 | 37 | 2002 |
| Names in lights: Corporate purchase of sport facility naming rights LM McCarthy, R Irwin Cyber-Journal of Sport Marketing 2 (3), 1998 | 27 | 1998 |
| Marketing sport to Hispanic consumers LM McCarthy Sport Marketing Quarterly 7, 19-24, 1998 | 22 | 1998 |
| Irish Americans in Sport: The Twentieth Century L McCarthy Making the Irish American: history and heritage of the Irish in the United …, 2006 | 11 | 2006 |
| Permanent seat licenses (PSLs) as an emerging source of revenue production LM McCarthy, R Irwin Sport Marketing Quarterly 7, 41-46, 1998 | 11 | 1998 |
| Patterns of Irish sport participation LM McCarthy European Journal for Sport Management 1 (2), 68-90, 1994 | 10 | 1994 |
| Mouse chromosome 14. JH Nadeau, L McCarthy, R Cox Mammalian Genome: Official Journal of the International Mammalian Genome …, 1994 | 7 | 1994 |
| Sales associates’ compensations: a game theoretic approach JYL Forrest, L McCarthy Pennsylvania Economic Association 2017 conference proceedings, 52-64, 2017 | 6 | 2017 |
| Sport promotion and sales management L Richard, S Irwin, A William, LM McCarthy Human Kinetics, Incorporated, 2008 | 5 | 2008 |
| Physical education in Ireland: a view from the looking glass M O’Sullivan, L McCarthy HPER–Moving Toward the 21st Century, 129-47, 1994 | 5 | 1994 |
| Simultaneous consumer utilities, multi-sided markets and consumer synergies JYL Forrest, YG Dang, L McCarthy, SF Liu, Y Liu Proceedings of the 2019 annual meeting of national association of business …, 2019 | 4 | 2019 |
| Sport Facility Feasibility Study: Assessment, Value and Demand M Lyberger, BH Yim, LM McCarthy Asia Pacific Journal of Applied Sport Sciences 1 (1), 35-50, 2020 | 3 | 2020 |
| Sponsorship in golf MR Lyberger, L McCarthy Golf Business and Management, 126-142, 2017 | 3 | 2017 |
| Patterns of Irish sport behavior LM McCarthy The Ohio State University, 1993 | 3 | 1993 |
