| Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming M Fei, H Tan, X Peng, Q Wang, L Wang Decision Support Systems 142, 113466, 2021 | 136 | 2021 |
| I endeavor to make it: effort increases valuation of subsequent monetary reward Q Ma, L Meng, L Wang, Q Shen Behavioural brain research 261, 1-7, 2014 | 70 | 2014 |
| Consumption trends during the COVID-19 crisis: How awe, coping, and social norms drive utilitarian purchases Y Yang, O Li, X Peng, L Wang Frontiers in psychology 11, 588580, 2020 | 68 | 2020 |
| The influence of negative emotion on brand extension as reflected by the change of N2: a preliminary study Q Ma, K Wang, X Wang, C Wang, L Wang Neuroscience letters 485 (3), 237-240, 2010 | 66 | 2010 |
| P300 and decision making under risk and ambiguity L Wang, J Zheng, S Huang, H Sun Computational intelligence and neuroscience 2015, 1-1, 2015 | 61 | 2015 |
| The neural process of hazard perception and evaluation for warning signal words: evidence from event-related potentials Q Ma, J Jin, L Wang Neuroscience letters 483 (3), 206-210, 2010 | 60 | 2010 |
| Simulation study of pedestrian flow in a station hall during the Spring Festival travel rush L Wang, Q Zhang, Y Cai, J Zhang, Q Ma Physica A: Statistical Mechanics and its Applications 392 (10), 2470-2478, 2013 | 54 | 2013 |
| Hello handsome! Male's facial attractiveness gives rise to female's fairness bias in Ultimatum Game scenarios—An ERP study Q Ma, D Qian, L Hu, L Wang PloS one 12 (7), e0180459, 2017 | 45 | 2017 |
| The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products L Wang, Y Yu, O Li Psychology & Marketing 37 (8), 1118-1137, 2020 | 44 | 2020 |
| N400 and the activation of prejudice against rural migrant workers in China L Wang, Q Ma, Z Song, Y Shi, Y Wang, L Pfotenhauer Brain research 1375, 103-110, 2011 | 43 | 2011 |
| Effort provides its own reward: endeavors reinforce subjective expectation and evaluation of task performance L Wang, J Zheng, L Meng Experimental brain research 235, 1107-1118, 2017 | 40 | 2017 |
| Does a big Duchenne smile really matter on e-commerce websites? An eye-tracking study in China Q Wang, Z Xu, X Cui, L Wang, C Ouyang Electronic Commerce Research 17, 609-626, 2017 | 36 | 2017 |
| Ingroup favoritism or the black sheep effect: Perceived intentions modulate subjective responses to aggressive interactions L Wang, J Zheng, L Meng, Q Lu, Q Ma Neuroscience research 108, 46-54, 2016 | 34 | 2016 |
| The cross‐modal interaction between sound frequency and color saturation on consumer's product size perception, preference, and purchase L Wang, D Qian, O Li Psychology & Marketing 37 (7), 876-899, 2020 | 32 | 2020 |
| Pedestrians’ behavior in emergency evacuation: Modeling and simulation L Wang, JH Zheng, XS Zhang, JL Zhang, QZ Wang, Q Zhang Chinese Physics B 25 (11), 118901, 2016 | 31 | 2016 |
| Advantageous inequity aversion does not always exist: the role of determining allocations modulates preferences for advantageous inequity O Li, F Xu, L Wang Frontiers in Psychology 9, 346161, 2018 | 22 | 2018 |
| The effect of system generated cues on microblog rewarding repost behavior–a source credibility perspective L Wang, D Qian, L Zhu Journal of Electronic Commerce Research 19 (1), 104-118, 2018 | 21 | 2018 |
| Uppercase premium effect: The role of brand letter case in brand premiumness Y Yu, X Zhou, L Wang, Q Wang Journal of Retailing 98 (2), 335-355, 2022 | 15 | 2022 |
| Framing a trust game as a power game greatly affects interbrain synchronicity between trustor and trustee H Sun, WJMI Verbeke, R Pozharliev, RP Bagozzi, F Babiloni, L Wang Social Neuroscience 14 (6), 635-648, 2019 | 15 | 2019 |
| Left prefrontal activity reflects the ability of vicarious fear learning: a functional near-infrared spectroscopy study Q Ma, Y Huang, L Wang The Scientific World Journal 2013, 2013 | 12 | 2013 |
