| Creating powerful brands L De Chernatony Routledge, 2010 | 3583 | 2010 |
| Consumer engagement with self-expressive brands: brand love and WOM outcomes E Wallace, I Buil, L de Chernatony Journal of Product & Brand Management, 2014 | 888 | 2014 |
| Building bank brands: How leadership behavior influences employee commitment E Wallace, L de Chernatony, I Buil Journal of Business Research 66 (2), 165-171, 2013 | 283 | 2013 |
| Who “likes” you… and why? A typology of Facebook fans: From “fan”-atics and self-expressives to utilitarians and authentics E Wallace, I Buil, L de Chernatony, M Hogan Journal of advertising research 54 (1), 92-109, 2014 | 254 | 2014 |
| Facebook ‘friendship’and brand advocacy E Wallace, I Buil, L De Chernatony Journal of Brand Management 20 (2), 128-146, 2012 | 213 | 2012 |
| Consumers’ self-congruence with a “liked” brand: Cognitive network influence and brand outcomes E Wallace, I Buil, L de Chernatony European Journal of Marketing 51 (2), 367-390, 2017 | 192 | 2017 |
| Brand tribalism and self-expressive brands: social influences and brand outcomes L Ruane, E Wallace Journal of Product & Brand Management 24 (4), 333-348, 2015 | 176 | 2015 |
| Generation Y females online: insights from brand narratives L Ruane, E Wallace Qualitative Market Research: An International Journal, 2013 | 173 | 2013 |
| ‘Consuming good’on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions? E Wallace, I Buil, L De Chernatony Journal of Business Ethics 162 (3), 577-592, 2020 | 131 | 2020 |
| Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love E Wallace, P Torres, M Augusto, M Stefuryn Journal of Product & Brand Management 31 (2), 189-205, 2022 | 128 | 2022 |
| Service employee performance: its components and antecedents E Wallace, L De Chernatony Journal of Relationship Marketing 8 (2), 82-102, 2009 | 106 | 2009 |
| How leadership and commitment influence bank employees’ adoption of their bank’s values E Wallace, L de Chernatony, I Buil Journal of business ethics 101, 397-414, 2011 | 104 | 2011 |
| When does “liking” a charity lead to donation behaviour? Exploring conspicuous donation behaviour on social media platforms E Wallace, I Buil, L De Chernatony European Journal of Marketing 51 (11/12), 2002-2029, 2017 | 103 | 2017 |
| Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity S Catalán, E Martínez, E Wallace J. prod. brand manag., 2019 | 83 | 2019 |
| Exploring managers' views about brand saboteurs E Wallace, NL de Chernatony Journal of Marketing Management 23 (1-2), 91-106, 2007 | 56 | 2007 |
| Improving consumers’ willingness to pay using social media activities P Torres, M Augusto, E Wallace Journal of Services Marketing 32 (7), 880-896, 2018 | 55 | 2018 |
| Exploring brand sabotage in retail banking E Wallace, L De Chernatony Journal of Product & Brand Management 18 (3), 198-211, 2009 | 51 | 2009 |
| Hiding Instagram Likes: Effects on negative affect and loneliness E Wallace, I Buil Personality and Individual Differences 170, 110509, 2021 | 49 | 2021 |
| Classifying, identifying and managing the service brand saboteur E Wallace, L De Chernatony The Service Industries Journal 28 (2), 151-165, 2008 | 48 | 2008 |
| Brand orientation and brand values in retail banking E Wallace, I Buil, L de Chernatony Journal of Marketing Management 29 (9-10), 1007-1029, 2013 | 43 | 2013 |
Isabel BuilProfessor of Marketing, Universidad de ZaragozaVerified email at unizar.es
