| Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance L Blasco-Arcas, I Buil, B Hernández-Ortega, FJ Sese Computers & Education 62, 102-110, 2013 | 857 | 2013 |
| Engagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media L Blasco-Arcas, BI Hernandez-Ortega, J Jimenez-Martinez Journal of Service Theory and Practice 26 (5), 559-589, 2016 | 215 | 2016 |
| The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez Internet Research 24 (3), 393-412, 2014 | 127 | 2014 |
| # COVID-19: forms and drivers of social media users’ engagement behavior toward a global crisis J Azer, L Blasco-Arcas, P Harrigan Journal of business research 135, 99-111, 2021 | 83 | 2021 |
| Organizing Actor Engagement: A platform perspective L Blasco-Arcas, M Alexander, D Sörhammar, J Jonas, S Raithel, T Chen Journal of Business Research 118 (September), 74-85, 2020 | 83 | 2020 |
| Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez Electronic Commerce Research 13, 457-475, 2013 | 58 | 2013 |
| The role of consumer data in marketing: A research agenda L Blasco-Arcas, HHM Lee, MN Kastanakis, M Alcañiz, ... Journal of business research 146, 436-452, 2022 | 47 | 2022 |
| Collaborating online: the roles of interactivity and personalization L Blasco-Arcas, BI Hernandez-Ortega, J Jimenez-Martinez The Service Industries Journal 34 (8), 677-698, 2014 | 34 | 2014 |
| How to achieve customer participation and involvement in IP television L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez Proceedings of the 12th International Research Conference in Service …, 2012 | 14 | 2012 |
| IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news‐on‐demand packages L Blasco‐Arcas, JI Aznar‐Baranda, B Hernández‐Ortega, J Ruiz‐Mas Industrial Management & Data Systems 111 (9), 1381-1398, 2011 | 14 | 2011 |
| Visual modality of engagement: conceptualization, typology of forms, and outcomes J Azer, L Blasco-Arcas, M Alexander Journal of Service Research 27 (2), 231-249, 2024 | 13 | 2024 |
| Brand contamination in social media: Consumers’ negative influence on luxury brand perceptions—a structured abstract L Blasco-Arcas, J Holmqvist, A Vignolles Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 11 | 2016 |
| Crisis communication in service ecosystems: perspectives and future challenges L Blasco-Arcas, J Falkheimer, M Heide Journal of Service Management, 2022 | 9 | 2022 |
| Co-creation processes and engagement: an empirical approach L Blasco, B Hernandez, J Jimenez Service Dominant logic, Network and Systems Theory and Service Science …, 2011 | 9 | 2011 |
| Leveraging user behavior and data science technologies for management: An overview L Blasco-Arcas, MN Kastanakis, M Alcañiz, A Reyes-Menendez Journal of Business Research 154, 113325, 2023 | 7 | 2023 |
| Los procesos de co-creación y el engagement del cliente: un análisis empírico en medios interactivos L Blasco-Arcas | 6* | 2014 |
| Influencer marketing post Covid-19: Notes on being a personal brand HHM Lee, L Blasco-Arcas Managing a Post-Covid19 Era 25, 2020 | 5 | 2020 |
| Towards a typology of visual customer engagement behaviors (CEBs) J Azer, L Blasco-Arcas | 2 | 2020 |
| Percepciones y resultados del estudiante derivados del uso de los sistemas de mandos de respuesta en clase L Blasco, I Buil, B Hernández, FJ Sese Edutec, Revista Electrónica de Tecnología Educativa, a199-a199, 2012 | 2 | 2012 |
| Engaging the eye: the role of visual modality of engagement (VME) in social media J Azer, L Blasco-Arcas, M Alexander | 1 | 2022 |
BLANCA HERNANDEZ ORTEGAProfessor of Marketing. Universidad de ZaragozaVerified email at unizar.es
