| Transformational leadership and employee performance: The role of identification, engagement and proactive personality I Buil, E Martínez, J Matute International Journal of Hospitality Management 77, 64-75, 2019 | 1355 | 2019 |
| Examining the role of advertising and sales promotions in brand equity creation I Buil, L De Chernatony, E Martínez Journal of Business Research 66 (1), 115-122, 2013 | 953 | 2013 |
| Consumer engagement with self-expressive brands: brand love and WOM outcomes E Wallace, I Buil, L de Chernatony Journal of Product & Brand Management 23 (1), 33-42, 2014 | 871 | 2014 |
| Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance L Blasco-Arcas, I Buil, B Hernández-Ortega, FJ Sese Computers & Education 62, 102-110, 2013 | 848 | 2013 |
| The influence of brand equity on consumer responses I Buil, E Martínez, L De Chernatony Journal of consumer marketing 30 (1), 62-74, 2013 | 822 | 2013 |
| A cross-national validation of the consumer-based brand equity scale I Buil, L de Chernatony, E Martinez Journal of Product & Brand Management 17 (6), 384-392, 2008 | 567 | 2008 |
| Enhancing user engagement: The role of gamification in mobile apps P Bitrián, I Buil, S Catalán Journal of Business Research 132, 170-185, 2021 | 338 | 2021 |
| Building bank brands: How leadership behavior influences employee commitment E Wallace, L de Chernatony, I Buil Journal of Business Research 66 (2), 165-171, 2013 | 282 | 2013 |
| Who “likes” you… and why? A typology of Facebook fans: From “fan”-atics and self-expressives to utilitarians and authentics E Wallace, I Buil, L de Chernatony, M Hogan Journal of Advertising Research 54 (1), 92-109, 2014 | 253 | 2014 |
| From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry I Buil, E Martínez, J Matute Tourism Management 57, 256-271, 2016 | 239 | 2016 |
| The importance of corporate brand identity in business management: An application to the UK banking sector I Buil, S Catalán, E Martínez BRQ Business Research Quarterly 19 (1), 3-12, 2016 | 213 | 2016 |
| Facebook ‘friendship’and brand advocacy E Wallace, I Buil, L De Chernatony Journal of Brand Management 20 (2), 128-146, 2012 | 212 | 2012 |
| Consumers’ self-congruence with a “Liked” brand: Cognitive network influence and brand outcomes E Wallace, I Buil, L de Chernatony European Journal of Marketing 51 (2), 367-390, 2017 | 191 | 2017 |
| Brand extension strategies: perceived fit, brand type, and culture influences I Buil, L de Chernatony, LE Hem European Journal of Marketing 43 (11/12), 1300-1324, 2009 | 191 | 2009 |
| Medición del valor de marca desde un enfoque formativo I Buil, E Martínez, L De Chernatony Cuadernos de gestión 10, 167-196, 2010 | 166 | 2010 |
| Methodological issues in cross-cultural research: An overview and recommendations I Buil, L de Chernatony, E Martínez Journal of Targeting, Measurement and Analysis for Marketing 20 (3-4), 223-234, 2012 | 146 | 2012 |
| ‘Consuming good’on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions? E Wallace, I Buil, L De Chernatony Journal of Business Ethics 162 (3), 577-592, 2020 | 127 | 2020 |
| Encouraging intrinsic motivation in management training: The use of business simulation games I Buil, S Catalán, E Martínez The International Journal of Management Education 17 (2), 162-171, 2019 | 124 | 2019 |
| Exploring students' flow experiences in business simulation games I Buil, S Catalán, E Martínez Journal of Computer Assisted Learning 34 (2), 183-192, 2018 | 109 | 2018 |
| Understanding applicants’ reactions to gamified recruitment I Buil, S Catalán, E Martínez Journal of Business Research 110, 41-50, 2020 | 106 | 2020 |
Elaine WallaceProfessor of Marketing, Maynooth UniversityVerified email at mu.ie
