| This number just feels right: The impact of roundedness of price numbers on product evaluations M Wadhwa, K Zhang Journal of Consumer Research 41 (5), 1172-1185, 2015 | 185 | 2015 |
| The propagation of self-control: Self-control in one domain simultaneously improves self-control in other domains. MA Tuk, K Zhang, S Sweldens Journal of Experimental Psychology: General 144 (3), 639, 2015 | 123 | 2015 |
| Unconscious creativity: When can unconscious thought outperform conscious thought? H Yang, A Chattopadhyay, K Zhang, DW Dahl Journal of Consumer Psychology 22 (4), 573-581, 2012 | 89 | 2012 |
| Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior K Zhang, F Cai, Z Shi Journal of Marketing 85 (3), 240-255, 2021 | 33 | 2021 |
| How Resource Scarcity Influences the Preference for Counterhedonic Consumption H Yang, K Zhang Journal of Consumer Research 48 (5), 904-919, 2022 | 29 | 2022 |
| Sizes are gendered: The effect of size cues in brand names on brand stereotyping K Zhang, S Li, S Ng Journal of Consumer Research 49 (2), 252-267, 2022 | 20 | 2022 |
| When numbers make you feel: Impact of round versus precise numbers on preventive health behaviors M Wadhwa, K Zhang Organizational Behavior and Human Decision Processes 150, 101-111, 2019 | 15 | 2019 |
| Indulgent Consumption Signals Interpersonal Warmth Q Tang, K Zhang, X Huang Journal of Marketing Research 59 (6), 2022 | 10 | 2022 |
| The color of indulgence: How dark color influences indulgent consumption K Zhang, M Wadhwa, A Chattopadhyay ACR North American Advances, 2016 | 5 | 2016 |
| The Psychology Behind Why We Love (or Hate) Horror H Yang, K Zhang Harvard Business Review, 2021 | 3 | 2021 |
| The Influence of Idealistic Versus Pragmatic Mindsets on Charitable Behavior S Li, K Zhang, S Ng ACR North American Advances, 2019 | 1 | 2019 |
| This Number Just Feels Right: the Impact of Roundness of Numbers on Reliance on Feelings Versus Cognition M Wadhwa, K Zhang ACR North American Advances, 2012 | 1 | 2012 |
| Unconscious Creativity: the Impact of Deliberation-Without-Attention Duration on Creative Ingenuity H Yang, A Chattopadhyay, K Zhang, D Dahl ACR North American Advances, 2011 | 1 | 2011 |
| Follow your heart or your mind: The effect of consumption frequency on consumers’ reliance on feelings Y Cheng, K Zhang, X Zhuang Journal of Business Research 175, 114543, 2024 | | 2024 |
| Indulgent Consumption Signals Interpersonal Warmth Q Tang, K Zhang, I Huang ACR North American Advances, 2021 | | 2021 |
| A Wishful Thinking Mindset Leads to a Desire For Chaos K Zhang, A Faraji-Rad ACR North American Advances, 2019 | | 2019 |
| Sizes Are Gendered: Impact of Size Cues in Brand Names on Brand Stereotyping K Zhang, S Ng ACR North American Advances, 2018 | | 2018 |
| Why Do People Who Have More Enjoy Horror More? H Yang, K Zhang ACR North American Advances, 2018 | | 2018 |
| The Color of Indulgence: the Impact of Dark Color on Consumer Preference For Indulgent Consumption M Wadhwa, A Chattopadhyay, K Zhang ACR Asia-Pacific Advances, 2015 | | 2015 |
| Numbers and Preventive Decision Making. M Wadhwa, K Zhang ACR Asia-Pacific Advances, 2015 | | 2015 |
Monica WadhwaVerified email at temple.edu
