| Tackling social media data analysis: comparing and contrasting QSR NVivo and Leximancer V Wilk, GN Soutar, P Harrigan Qualitative Market Research: An International Journal 22 (2), 94-113, 2019 | 181 | 2019 |
| Online brand advocacy (OBA): The development of a multiple item scale V Wilk, GN Soutar, P Harrigan Journal of Product and Brand Management, 2019 | 122 | 2019 |
| A big data exploration of the informational and normative influences on the helpfulness of online restaurant reviews S Meek, V Wilk, C Lambert Journal of business research 125, 354-367, 2021 | 101 | 2021 |
| Navigating online brand advocacy (OBA): an exploratory analysis V Wilk, P Harrigan, GN Soutar Journal of Marketing Theory and Practice 26 (1-2), 99-116, 2018 | 88 | 2018 |
| Online Brand Advocacy and Brand Loyalty: A reciprocal relationship? V Wilk, G Soutar, P Harrigan Asia Pacific Journal of Marketing and Logistics, 2021 | 86 | 2021 |
| An exploratory content and sentiment analysis of the guardian metaverse articles using leximancer and natural language processing S Tunca, B Sezen, V Wilk Journal of Big Data 10 (1), 82, 2023 | 59 | 2023 |
| The state of #digitalentrepreneurship: a big data Leximancer analysis of social media activity V Wilk, H Cripps, A Capatina, A Micu, AE Micu International Entrepreneurship and Management Journal 1 (1), 1-18, 2021 | 59 | 2021 |
| Sport event and destination co-branding: Analysis of social media sentiment in an international, professional sport event crisis A Morgan, V Wilk, R Sibson, G Willson Tourism Management Perspectives 39 (Online), Online, 2021 | 55 | 2021 |
| Social media users’ crisis response: A lexical exploration of social media content in an international sport crisis A Morgan, V Wilk Public Relations Review 47 (4), 1-14, 2021 | 45 | 2021 |
| Twitter content analysis of the Australian bushfires disaster 2019-2020: futures implications G Willson, V Wilk, R Sibson, A Morgan Journal of Tourism Futures 7 (3), 350-355, 2021 | 27 | 2021 |
| Supply chain insights from social media users’ responses to panic buying during COVID-19: the herd mentality V Wilk, S Mat Roni, F Jie Asia Pacific Journal of Marketing and Logistics 3 (Ahead of print), Ahead of …, 2022 | 24 | 2022 |
| Exploring online destination brand advocacy V Wilk, S Sadeque, GN Soutar Tourism Recreation Research 49 (2), 283-301, 2024 | 23 | 2024 |
| Showcasing Leximancer in tourism and hospitality research: a review of Leximancer-based research published in tourism and hospitality journals during 2014–2020 E Goh, V Wilk Tourism Recreation Research 49 (5), 1005-1018, 2024 | 21 | 2024 |
| Sport organizations and reconciliation in Australia A Morgan, V Wilk Sport in Society 25 (11), 2339-2364, 2022 | 14 | 2022 |
| Online brand detraction in an online opinion platform V Wilk, C Lambert, S Meek International Journal of Hospitality Management 107, 103345, 2022 | 10 | 2022 |
| Sustainable entrepreneurship in equine services OD Lupoae, V Wilk, RI Radu Journal of Business Research 140 (January 2024), 2024 | 7 | 2024 |
| How a humble Perth boathouse became Australia’s most unlikely tourist attraction V Wilk The Conversation, 2019 | 6 | 2019 |
| Marketing suburban tourism destinations on social media: The case of the city of Joondalup, Western Australia O Vorobjovas-Pinta, V Wilk Case based research in tourism, travel, hospitality and events, 219-236, 2022 | 4 | 2022 |
| Defining virtual consumerism through content and sentiment analyses S Tunca, V Wilk, B Sezen Cyberpsychology, Behavior, and Social Networking 26 (3), 198-213, 2023 | 3 | 2023 |
| Unravelling online brand discussions: Comparison and contrast of two online communities. V Wilk, GN Soutar, P Harrigan The proceedings of 3rd Business Doctoral and Emerging Scholars Conference, 37, 2018 | 2 | 2018 |
Geoffrey SoutarEmeritus Professor of Marketing, University of Western AustraliaVerified email at uwa.edu.au
