Heath McDonald

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Adam KargAssociate ProfessorVerified email at swin.edu.au
Daniel FunkTemple UniversityVerified email at temple.edu
Civilai LeckieSwinburne University of TechnologyVerified email at swin.edu.au
Daniel LockBournemouth UniversityVerified email at bournemouth.ac.uk
Jason DoyleGriffith UniversityVerified email at griffith.edu.au
Stewart AdamHonorary Associate Professor of Marketing, Deakin UniversityVerified email at deakin.edu.au
Kevin FiloGriffith UniversityVerified email at griffith.edu.au
Thilo KunkelTemple UniversityVerified email at temple.edu
Lisa McQuilkenSenior Lecturer, Deakin UniversityVerified email at deakin.edu.au
Andrea VocinoDeakin UniversityVerified email at deakin.edu.au
Frank AlpertAssociate Professor of Marketing UQ Business School, University of QueenslandVerified email at business.uq.edu.au
Constantino StavrosProfessor of Marketing, RMIT UniversityVerified email at rmit.edu.au
Kostas AlexandrisAristotle University of ThessalonikiVerified email at phed.auth.gr
Nichola RobertsonAssociate Professor, Marketing, Deakin UniversityVerified email at deakin.edu.au
Daniel RayneLecturer of Marketing, RMIT UniversityVerified email at rmit.edu.au
Yuhei InoueProfessor of Sport Management, University of Illinois Urbana-ChampaignVerified email at illinois.edu
Julian VieceliSenior lecturer in Marketing, Swinburne University of TechnologyVerified email at swin.edu.au
Byron SharpProfessor of Marketing Science, Ehrenberg-Bass Institute, University of South AustraliaVerified email at unisa.edu.au
James DuFlorida State UniversityVerified email at fsu.edu
Bradley J. BakerTemple UniversityVerified email at temple.edu

Heath McDonald

Dean and Professor of Marketing , RMIT University

Verified email at rmit.edu.au - Homepage

Marketing Subscription markets Sport Marketing Sport Consumer Behavior


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Consumer behaviour in sport and events D Funk Routledge, 2008	462	2008
A comparison of online and postal data collection methods in marketing research H McDonald, S Adam Marketing Intelligence & Planning 21 (2), 85-95, 2003	347	2003
Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment Y Inoue, DC Funk, H McDonald Journal of business research 75, 46-56, 2017	217	2017
Sport consumer behaviour: Marketing strategies K Alexandris, H McDonald, D Funk Routledge, 2016	173	2016
Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption JP Doyle, K Filo, D Lock, DC Funk, H McDonald Sport Management Review 19 (5), 506-519, 2016	152	2016
The factors influencing churn rates among season ticket holders: an empirical analysis. H McDonald Journal of Sport Management 24 (6), 676-701, 2010	145	2010
Examining customer evaluations across different self-service technologies N Robertson, H McDonald, C Leckie, L McQuilken Journal of Services Marketing 30 (1), 88-102, 2016	132	2016
Examining the longitudinal structure, stability, and dimensional interrelationships of team identification D Lock, DC Funk, JP Doyle, H McDonald Journal of Sport Management 28 (2), 119-135, 2014	131	2014
The development and change of brand associations and their influence on team loyalty over time T Kunkel, JP Doyle, DC Funk, J Du, H McDonald Journal of Sport Management 30 (2), 117-134, 2016	122	2016
Fantasy sport participation as a complement to traditional sport consumption AJ Karg, H McDonald Sport Management Review 14 (4), 327-346, 2011	111	2011
Managing co-creation in professional sports: The antecedents and consequences of ritualized spectator behavior H McDonald, AJ Karg Sport Management Review 17 (3), 292-309, 2014	109	2014
A defection analysis of lapsed season ticket holders: a consumer and organizational study. H McDonald, C Stavros Sport Marketing Quarterly 16 (4), 218-229, 2007	104	2007
Understanding the antecedents to public interest and engagement with heritage H McDonald European Journal of Marketing 45 (5), 780-804, 2011	102	2011
‘I was there from the start’: The identity-maintenance strategies used by fans to combat the threat of losing JP Doyle, D Lock, DC Funk, K Filo, H McDonald Sport Management Review 20 (2), 184-197, 2017	101	2017
Exploring sport brand double jeopardy: The link between team market share and attitudinal loyalty JP Doyle, K Filo, H McDonald, DC Funk Sport Management Review 16 (3), 285-297, 2013	92	2013
Measuring season ticket holder satisfaction: Rationale, scale development and longitudinal validation H McDonald, AJ Karg, A Vocino Sport Management Review 16 (1), 41-53, 2013	90	2013
The uniqueness of sport: Testing against marketing's empirical laws BJ Baker, H McDonald, DC Funk Sport Management Review 19 (4), 378-390, 2016	82	2016
Leveraging fans' global football allegiances to build domestic league support H McDonald, AJ Karg, D Lock Asia Pacific journal of marketing and logistics 22 (1), 67-89, 2010	81	2010
CSR, relationship quality, loyalty and psychological connection in sports MW Nyadzayo, C Leckie, H McDonald Marketing Intelligence & Planning 34 (6), 883-898, 2016	75	2016
The marketing and public relations practices of Australian performing arts presenters H McDonald, P Harrison International journal of nonprofit and voluntary sector marketing 7 (2), 105-117, 2002	73	2002

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