| Family as a source of consumer‐based brand equity R Bravo Gil, E Fraj Andrés, E Martinez Salinas Journal of product & brand management 16 (3), 188-199, 2007 | 730 | 2007 |
| Corporate social responsibility as a vehicle to reveal the corporate identity: A study focused on the websites of Spanish financial entities R Bravo, J Matute, JM Pina Journal of Business Ethics 107 (2), 129-146, 2012 | 365 | 2012 |
| The influence of corporate social responsibility and price fairness on customer behaviour: evidence from the financial sector J Matute‐Vallejo, R Bravo, JM Pina Corporate Social Responsibility and Environmental Management 18 (6), 317-331, 2011 | 308 | 2011 |
| The role of bank image for customers versus non‐customers R Bravo, T Montaner, JM Pina International Journal of Bank Marketing 27 (4), 315-334, 2009 | 276 | 2009 |
| Downscale extensions: Consumer evaluation and feedback effects FDO Riley, JM Pina, R Bravo Journal of Business Research 66 (2), 196-206, 2013 | 152 | 2013 |
| Analysing teamwork in higher education: An empirical study on the antecedents and consequences of team cohesiveness R Bravo, S Catalán, JM Pina Studies in Higher Education 44 (7), 1153-1165, 2019 | 144 | 2019 |
| The role of perceived value in vertical brand extensions of luxury and premium brands F Dall’Olmo Riley, JM Pina, R Bravo Journal of Marketing Management 31 (7-8), 881-913, 2015 | 143 | 2015 |
| Corporate brand image of financial institutions: a consumer approach R Bravo, T Montaner, JM Pina Journal of Product & Brand Management 21 (4), 232-245, 2012 | 140 | 2012 |
| Corporate brand image in retail banking: development and validation of a scale R Bravo, T Montaner, JM Pina The Service Industries Journal 30 (8), 1199-1218, 2010 | 134 | 2010 |
| Efectos de la imagen corporativa en el comportamiento del consumidor: Un estudio aplicado a la banca comercial R Bravo, J Matute, JM Pina Innovar 21 (40), 35-52, 2011 | 109 | 2011 |
| La gestión de la identidad corporativa en la Universidad: análisis y consecuencias desde la perspectiva del profesorado M Takaki, R Bravo, E Martínez Revista Europea de Dirección y Economía de la Empresa 24 (1), 25-34, 2015 | 101 | 2015 |
| Managing brand identity: effects on the employees R Bravo, I Buil, L de Chernatony, E Martínez International journal of bank marketing 35 (1), 2-23, 2017 | 91 | 2017 |
| Effects of service experience on customer responses to a hotel chain R Bravo, E Martinez, JM Pina International Journal of Contemporary Hospitality Management 31 (1), 389-405, 2019 | 90 | 2019 |
| Gestión de la identidad corporativa: Evidencias en el sector bancario RB Gil, JM Vallejo, JMP Pérez Revista de Ciencias Sociales 22 (2), 49-62, 2016 | 79 | 2016 |
| Corporate identity management in the banking sector: effects on employees’ identification, identity attractiveness, and job satisfaction R Bravo, J Matute, JM Pina Service Business 10 (4), 687-714, 2016 | 77 | 2016 |
| Intergenerational differences in customer engagement behaviours: An analysis of social tourism websites R Bravo, S Catalán, JM Pina International Journal of Tourism Research 22 (2), 182-191, 2020 | 73 | 2020 |
| Effects of customer perceptions in multichannel retail banking R Bravo, E Martínez, JM Pina International Journal of Bank Marketing, 2019 | 64 | 2019 |
| La imagen corporativa de la banca comercial. Diferencias entre segmentos de consumidores R Bravo-Gil, T Montaner-Gutiérrez, JM Pina-Pérez Universia Business Review, 66-83, 2009 | 58 | 2009 |
| Intergenerational influences on the dimensions of young customer‐based brand equity R Bravo, E Fraj, E Martínez Young consumers, 2007 | 54 | 2007 |
| Brand Identity Management and Corporate Social Responsibility: an analysis from employees’ perspective in the banking sector R Bravo, I Buil, L de Chernatony, E Martínez Journal of Business Economics and Management 18 (2), 241-257, 2017 | 52 | 2017 |
