| Understanding consumers’ trust in social media marketing environment M Irshad, MS Ahmad, OF Malik International Journal of Retail & Distribution Management 48 (11), 1195-1212, 2020 | 137 | 2020 |
| Impact of consumers' online motivations on the online purchase intentions: mediating role of consumers' attitudes towards social media marketing M Irshad, MS Ahmad Business and Economic Review 11 (3), 89-111, 2019 | 33 | 2019 |
| Investigating the determinants of consumers’ attitude towards social media marketing: Moderating role of gender M Irshad, MS Ahmad Online Journal of Communication and Media Technologies 9 (4), e201920, 2019 | 19 | 2019 |
| Impact of Loyalty Programs on Customers' Loyalty: A Case Study of Shoes and Handbags Retail Outlets of Pakistan. M Irshad, S Amjad, SY Janjua Pakistan journal of psychological research 30 (1), 2015 | 16 | 2015 |
| Impact of consumers’ motivations and trust on attitudes towards social media marketing and purchase intentions M Irshad 2018 Summer AMA Conference Proceeedings, 523, 2018 | 5 | 2018 |
| The Subliminal Phenomena in Advertising: A Pakistani Perspective QM Ahmed, A Khurshidmian, F Buzdar, M Ali, M Irshad IOSR Journal of Business and Management Ver 3 (16), 12, 2014 | 4 | 2014 |
| Effect of Brand Tribalism on Customer Loyalty M Irshad, M Farooq Jurnal GMP Review of Marketing, 2015 | 2 | 2015 |
| Social Media Marketing and Consumer Behavior: An Academic Literature Review M Irshad, Q Ahmed, A Khurshidmian Dec, 2016 | 1 | 2016 |
| The Role of Mass Media Advertising in Shaping Attitudes: A Pakistani Context QM Ahmed, Z Jabbar, F Buzdar, M Ali, M Irshad Elixir International Journal, 21685-21692, 2014 | 1 | 2014 |
| Marketing of fashion related products among pakistani generation flythrough social networking sites M Irshad Department of Management Sciences, COMSATS Institute of Information …, 2014 | 1 | 2014 |
| Examining the influence of brand nostalgia on brand loyalty through the mediation of brand attachment M Irshad International Journal of Business and Management Sciences 4 (3), 58-74, 2023 | | 2023 |
| Conceptualizing Consumer Engagement through the Social Media QM Ahmed, M Irshad, M Ali, A Mian Abasyn University Journal of Social Sciences (AJSS) 9 (Special Issue-AIC), 2016 | | 2016 |
