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Bradley Shapiro
Bradley Shapiro
Professor of Marketing, University of Chicago
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Positive spillovers and free riding in advertising of prescription pharmaceuticals: The case of antidepressants
BT Shapiro
Journal of political economy 126 (1), 381-437, 2018
2782018
TV advertising effectiveness and profitability: Generalizable results from 288 brands
BT Shapiro, GJ Hitsch, AE Tuchman
Econometrica 89 (4), 1855-1879, 2021
187*2021
Informational shocks, off-label prescribing, and the effects of physician detailing
BT Shapiro
Management Science 64 (12), 5925-5945, 2018
602018
Advertising in health insurance markets
BT Shapiro
Marketing Science 39 (3), 587-611, 2020
512020
Promoting Wellness or Waste? Evidence from Antidepressant Advertising
BT Shapiro
https://papers.ssrn.com/abstract=3130327, 0
46*
The regulation of prescription drug competition and market responses
ML Aitken, ER Berndt, B Bosworth, IM Cockburn, R Frank, M Kleinrock, ...
Measuring and modeling health care costs 76, 243, 2018
412018
Estimating the value of offsite data to advertisers on meta
N Wernerfelt, A Tuchman, B Shapiro, R Moakler
University of Chicago, Becker Friedman Institute for Economics Working Paper, 2022
322022
How and when to use the political cycle to identify advertising effects
S Moshary, BT Shapiro, J Song
Marketing Science 40 (2), 283-304, 2021
272021
Estimating the cost of strategic entry delay in pharmaceuticals: The case of Ambien CR
BT Shapiro
Quantitative Marketing and Economics 14 (3), 201-231, 2016
192016
Preferences for Firearms
S Moshary, B Shapiro, S Drango
Available at SSRN, 2023
12*2023
Depression and shopping behavior
K Meckel, B Shapiro
National Bureau of Economic Research, 2021
112021
Research note: Procedure for building nielsen ad intel data and merging with nielsen rms scanner data
B Shapiro, GJ Hitsch, A Tuchman
Available at SSRN 3761483, 2020
72020
Valuing brand collaboration: Evidence from a natural experiment
Y Kim, S Misra, B Shapiro
Available at SSRN 3335833, 2020
72020
Estimating the value of offsite tracking data to advertisers: Evidence from meta
N Wernerfelt, A Tuchman, BT Shapiro, R Moakler
Marketing Science, 2024
12024
Essays in the industrial organization of the pharmaceutical industry
BT Shapiro
Massachusetts Institute of Technology, 2014
2014
following Loss of Exclusivity
ML Aitken, ER Berndt, B Bosworth, IM Cockburn, R Frank, M Kleinrock, ...
Studies in Income and Wealth 76, 243, 1937
1937
Research Briefs
B Shapiro
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