Professor Sharyn Rundle-Thiele

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Citations	15060	8426
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i10-index	189	165

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Timo DietrichGriffith UniversityVerified email at griffith.edu.au
Julia CarinsGriffith UniversityVerified email at griffith.edu.au
Dr Aaron TkaczynskiSenior Lecturer, University of QueenslandVerified email at uq.edu.au
Lisa SchusterAssociate Professor at Queensland University of TechnologyVerified email at qut.edu.au
Denni ArliAssociate Professor, University of TasmaniaVerified email at utas.edu.au
Dr. Taylor WillmottAdelaide Business School, The University of AdelaideVerified email at adelaide.edu.au
Jason P ConnorProfessor of Clinical and Health PsychologyVerified email at uq.edu.au
Sameer DeshpandeSocial Marketing @ Griffith, Griffith University; Social Marketing QuarterlyVerified email at griffith.edu.au
Walter WymerProfessor of Marketing, University of LethbridgeVerified email at uleth.ca
Jashim KhanAssociate Professor of MarketingVerified email at surrey.ac.uk
Matthew J GulloSchool of Applied Psychology, Griffith UniversityVerified email at griffith.edu.au
Jennifer WhittyNorwich Medical School, University of East AngliaVerified email at uea.ac.uk
Angela R. DobeleVerified email at dobele.com.au
Rimante RontoSenior Lecturer & Course Director of MPHVerified email at mq.edu.au
Dariusz SiemieniakoAssociate Professor, Bialystok University of TechnologyVerified email at pb.edu.pl
Jean-Eric PELETIAE d'AmiensVerified email at kmcms.net
Paul ScuffhamGriffith UniversityVerified email at griffith.edu.au
Foula KopanidisAssociate Professor RMIT UniversityVerified email at rmit.edu.au
Alan TappProfessor of MarketingVerified email at uwe.ac.uk

Professor Sharyn Rundle-Thiele

Founding Director, Social Marketing@Griffith, Griffith University

Verified email at griffith.edu.au - Homepage

Behaviour change Social marketing


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Customer satisfaction should not be the only goal R Bennett, S Rundle‐Thiele Journal of services marketing 18 (7), 514-523, 2004	726	2004
Marketing capabilities: Antecedents and implications for B2B SME performance B Merrilees, S Rundle-Thiele, A Lye Industrial marketing management 40 (3), 368-375, 2011	678	2011
A comparison of attitudinal loyalty measurement approaches R Bennett, S Rundle-Thiele Journal of brand management 9, 193-209, 2002	663	2002
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets S Rundle‐Thiele, R Bennett Journal of Product & Brand Management 10 (1), 25-37, 2001	551	2001
Assessing the performance of brand loyalty measures S Rundle‐Thiele, M Maio Mackay Journal of Services Marketing 15 (7), 529-546, 2001	541	2001
Corporate social responsibility and bank customer satisfaction: a research agenda LM McDonald, S Rundle‐Thiele International Journal of Bank Marketing 26 (3), 170-182, 2008	498	2008
Eating for the better: A social marketing review (2000–2012) JE Carins, SR Rundle-Thiele Public health nutrition 17 (7), 1628-1639, 2014	389	2014
Exploring loyal qualities: assessing survey‐based loyalty measures S Rundle‐Thiele Journal of Services Marketing 19 (7), 492-500, 2005	370	2005
Co-design: from expert-to user-driven ideas in public service design J Trischler, T Dietrich, S Rundle-Thiele Public management review 21 (11), 1595-1619, 2019	340	2019
Segmentation: A tourism stakeholder view A Tkaczynski, SR Rundle-Thiele, N Beaumont Tourism management 30 (2), 169-175, 2009	314	2009
The brand loyalty life cycle: Implications for marketers R Bennett, S Rundel-Thiele Journal of Brand Management 12, 250-263, 2005	295	2005
Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context V Lahtinen, T Dietrich, S Rundle-Thiele Journal of Social Marketing 10 (3), 357-375, 2020	239	2020
The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese … YT Huang, S Rundle-Thiele Tourism Management 42, 196-206, 2014	236	2014
Minimizing alcohol harm: A systematic social marketing review (2000–2014) K Kubacki, S Rundle-Thiele, B Pang, N Buyucek Journal of business research 68 (10), 2214-2222, 2015	209	2015
Event segmentation: A review and research agenda A Tkaczynski, SR Rundle-Thiele Tourism management 32 (2), 426-434, 2011	208	2011
Elaborating customer loyalty: exploring loyalty to wine retailers S Rundle-Thiele Journal of Retailing and Consumer Services 12 (5), 333-344, 2005	202	2005
Co-designing services with vulnerable consumers T Dietrich, J Trischler, L Schuster, S Rundle-Thiele Journal of Service Theory and Practice 27 (3), 663-688, 2017	190	2017
Social marketing theory development goals: an agenda to drive change S Rundle-Thiele, P David, T Willmott, B Pang, L Eagle, R Hay Journal of Marketing Management 35 (1-2), 160-181, 2019	188	2019
Capability, opportunity, and motivation: an across contexts empirical examination of the COM-B model TJ Willmott, B Pang, S Rundle-Thiele BMC Public Health 21 (1), 1014, 2021	184	2021
Using two-step cluster analysis to identify homogeneous physical activity groups S Rundle-Thiele, K Kubacki, A Tkaczynski, J Parkinson Marketing Intelligence & Planning 33 (4), 522-537, 2015	174	2015

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