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Bad greenwashing, good greenwashing: Corporate social responsibility and information transparency
Y Wu, K Zhang, J Xie
Management Science 66 (7), 3095-3112, 2020
2772020
Consignment Contracts with Revenue Sharing for a Capacitated Retailer and Multiple Manufacturers
YF Lim, Y Wang, Y Wu
Manufacturing & Service Operations Management 17 (4), 527-537, 2015
412015
The Welfare Impact of Targeted Advertising Technologies
V Marotta, Y Wu, K Zhang, A Acquisti
Information Systems Research 33 (1), 131-151, 2022
40*2022
Cellular Bucket Brigades on U‐Lines with Discrete Work Stations
YF Lim, Y Wu
Production and Operations Management 23 (7), 1113–1128, 2014
392014
Regulating Deceptive Advertising: False Claims and Skeptical Consumers
Y Wu, T Geylani
Marketing Science 39 (4), 788-806, 2020
332020
Matchmaker Competition and Technology Provision
Y Wu, K Zhang, V Padmanabhan
Journal of Marketing Research 55 (3), 396-413, 2018
242018
Consumer deliberation and quality signaling
L Guo, Y Wu
Quantitative Marketing and Economics 14 (3), 233-269, 2016
142016
Regulating Probabilistic Selling of Counterfeits
Y Gao, Y Wu
Management Science 69 (8), 4498-4517, 2023
92023
Regulating Native Advertising
Y Wu, E Gal-Or, T Geylani
Management Science 68 (11), 8045-8061, 2022
72022
Creation, Consumption, and Control of Sensitive Content
Y Wu
Marketing Science (Forthcoming), 2023
12023
Welfare Implications of Democratization in Content Creation
T Zou, ZJ Shi, Y Wu
SSRN Working Paper #4662282, 2023
2023
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