Influence of individual and social values on customer engagement in luxury thermal spa hotels: The mediating roles of perceived justice and brand experience A Japutra, SMC Loureiro, S Molinillo, H Primanti Tourism and Hospitality Research 25 (1), 90-103, 2025 | 8 | 2025 |
How can brands become central in the consumers’ life? A Japutra, SMC Loureiro, S Wang, H Primanti Spanish Journal of Marketing-ESIC 27 (1), 39-59, 2023 | 7 | 2023 |
Timing co‐creation: A reward‐based crowdfunding perspective H Primanti, A Japutra, S van Doorn, IA Ekaputra, SRH Hati Journal of Consumer Behaviour 23 (3), 1270-1284, 2024 | 2 | 2024 |
CRYPTIC MARKETING: A STRATEGY TO APPROACH STIGMATIZED CONSUMER GROUPS H Primanti, A Japutra Global Marketing Conference, 1019-1019, 2023 | | 2023 |
EXAMINING THE ROLE OF LIFE EVENTS AND COMPULSIVE BUYING A Japutra, H Primanti, SRH Hati, S Gordon-Wilson Global Marketing Conference, 1003-1003, 2023 | | 2023 |
Cryptic Marketing: Impacts on Brand Attitude in a Friendly and Unfriendly Market H Primanti, A Japutra, H Mahardika Australian and New Zealand Marketing Academy Conference (Anzmac) 2022, 2022 | | 2022 |
What and When to Post Comments? The Impact of Co-creation Comments on Reward-based Crowdfunding Success H Primanti, A Japutra, S Van Doorn, IA Ekaputra, SRH Hati Australian and New Zealand Marketing Academy Conference (Anzmac) 2022, 2022 | | 2022 |
How Should Entrepreneurs Respond to Co-creation Comments to Achieve Crowdfunding Success? H Primanti, S Van Doorn, A Japutra, IA Ekaputra, SRH Hati Australian and New Zealand Marketing Academy Conference (Anzmac) 2022, 2022 | | 2022 |
Is Saying “Yes” More Important than Being Polite to Achieve Crowdfunding Success? H Primanti, IA Ekaputra, A Japutra, S van Doorn Available at SSRN 4245041, 0 | | |