| Play as a consumption experience: The roles of emotions, performance, and personality in the enjoyment of games MB Holbrook, RW Chestnut, TA Oliva, EA Greenleaf Journal of consumer research 11 (2), 728-739, 1984 | 1002 | 1984 |
| Reasons for substantial delay in consumer decision making EA Greenleaf, DR Lehmann Journal of Consumer Research 22 (2), 186-199, 1995 | 708 | 1995 |
| Divide and prosper: consumers’ reactions to partitioned prices VG Morwitz, EA Greenleaf, EJ Johnson Journal of marketing research 35 (4), 453-463, 1998 | 681 | 1998 |
| Measuring extreme response style EA Greenleaf Public Opinion Quarterly 56 (3), 328-351, 1992 | 529 | 1992 |
| The impact of reference price effects on the profitability of price promotions EA Greenleaf Marketing science 14 (1), 82-104, 1995 | 476 | 1995 |
| Ratios in proportion: what should the shape of the package be? P Raghubir, EA Greenleaf Journal of Marketing 70 (2), 95-107, 2006 | 425 | 2006 |
| Improving rating scale measures by detecting and correcting bias components in some response styles EA Greenleaf Journal of Marketing Research 29 (2), 176-188, 1992 | 381 | 1992 |
| The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing EA Greenleaf, EJ Johnson, VG Morwitz, E Shalev Journal of Consumer Psychology 26 (1), 105-124, 2016 | 187* | 2016 |
| The impact of discrete bidding and bidder aggressiveness on sellers' strategies in open English auctions: Reserves and covert shilling AR Sinha, EA Greenleaf Marketing Science 19 (3), 244-265, 2000 | 102 | 2000 |
| Auctions: Research opportunities in marketing D Chakravarti, E Greenleaf, A Sinha, A Cheema, JC Cox, D Friedman, ... Marketing Letters 13, 281-296, 2002 | 100 | 2002 |
| Reserves, regret, and rejoicing in open English auctions EA Greenleaf Journal of Consumer Research 31 (2), 264-273, 2004 | 80 | 2004 |
| Decision and consumption satisfaction: Implications for channel relations GJ Fitzsimons, EA Greenleaf, DR Lehmann Marketing Studies Center Working Paper Series 313, 1997 | 76 | 1997 |
| Economics, psychology, and social dynamics of consumer bidding in auctions A Cheema, PTLP Leszczyc, R Bagchi, RP Bagozzi, JC Cox, UM Dholakia, ... Marketing Letters 16, 401-413, 2005 | 66 | 2005 |
| Competition between auctions E Haruvy, PTL Popkowski Leszczyc, O Carare, JC Cox, EA Greenleaf, ... Marketing Letters 19, 431-448, 2008 | 59 | 2008 |
| Using single-neuron recording in marketing: opportunities, challenges, and an application to fear enhancement in communications M Cerf, E Greenleaf, T Meyvis, VG Morwitz Journal of Marketing Research 52 (4), 530-545, 2015 | 45 | 2015 |
| Guarantees in auctions: the auction house as negotiator and managerial decision maker EA Greenleaf, AG Rao, AR Sinha Management Science 39 (9), 1130-1145, 1993 | 44 | 1993 |
| Examining medical decision making from a marketing perspective B Kahn, E Greenleaf, J Irwin, A Isen, I Levin, M Luce, M Pontes, ... Marketing Letters 8, 361-375, 1997 | 35 | 1997 |
| Using connoisseurs to predict mass tastes RM Schindler, MB Holbrook, EA Greenleaf Marketing Letters 1, 47-54, 1989 | 35 | 1989 |
| Combining buy-in penalties with commissions at auction houses EA Greenleaf, AR Sinha Management science 42 (4), 529-540, 1996 | 27 | 1996 |
| Geometry in the marketplace E Greenleaf, P Raghubir Visual Marketing, 125-154, 2007 | 22 | 2007 |
