| Branding and product design: an integrated perspective M Hestad Routledge, 2016 | 67 | 2016 |
| Not always a victim! On seeing users as active consumers M Hestad, M Keitsch International Journal of Product Development 9 (4), 396-405, 2009 | 9 | 2009 |
| Den kommersielle formen: merkevarekonteksten som utfordring for industridesignernes behandling av form M Hestad Arkitektur-og designhøgskolen i Oslo, 2008 | 6 | 2008 |
| Pure Shape–to realise intended meaning in practice M Hestad Design and semantics of form and movement, 176, 2007 | 6 | 2007 |
| Changing assumption for the design process–New roles of the active end user M Hestad FORMakademisk 2 (2), 2009 | 5 | 2009 |
| Teaching ‘design thinking’in the context of Innovation Management-from process to a dialogue about principles M Hestad, J Brassett | 4 | 2013 |
| Approaching different design choices in the process of branding products M Hestad Design Thinking: New Challenges for Designers, Managers and Organizations, 14-15, 2008 | 4 | 2008 |
| Rethinking the prototyping process for applying design thinking to business model innovation T Amano, J Brassett, L Green, M Hestad | 3 | 2019 |
| Den kommersielle formen M Hestad The Oslo School of Architecture and Design, 2008 | 3 | 2008 |
| The Little Booklet on Design Thinking: an Introductory Workshop M Hestad, S Rigoni Lulu. com, 2013 | 2 | 2013 |
| Time to Explore and Make Sense of Complexity? N Bjørnstad, M Hestad | 1 | 2015 |
| Craft brewery brands: Self-awareness through performance M Hestad, V Hjort af Ornäs, A Groenli Erik Bohemia, Alison Rieple, Jeanne Liedtka, & Rachel Cooper (Eds.), Design …, 2014 | 1 | 2014 |
| Samskaping til glede og besvær: Fenomenet Il Tempo Gigante, fra en tegning til en berg-og dalbane, via norgeshistoriens mest sette film M Hestad, S Killi FormAkademisk 13 (1), 2020 | | 2020 |
| Samskaping til glede og besvær M Hestad, S Killi FormAkademisk-forskningstidsskrift for design og designdidaktikk 13 (1), 2020 | | 2020 |
| Potential of Additive-Manufactured Products in Building Brands M Hestad, VH af Ornäs Additive Manufacturing, 165-198, 2017 | | 2017 |
| The designer’s role in building strong brands M Hestad | | |
| Merkevaremakt eller forbrukarmakt M Hestad | | |
