| Agency relationships in marketing: A review of the implications and applications of agency and related theories M Bergen, S Dutta, OC Walker Jr Journal of marketing 56 (3), 1-24, 1992 | 1904 | 1992 |
| Scanning dynamic competitive landscapes: a market‐based and resource‐based framework MA Peteraf, ME Bergen Strategic management journal 24 (10), 1027-1041, 2003 | 1065 | 2003 |
| Quick response in manufacturer-retailer channels AV Iyer, ME Bergen Management science 43 (4), 559-570, 1997 | 979 | 1997 |
| The magnitude of menu costs: direct evidence from large US supermarket chains D Levy, M Bergen, S Dutta, R Venable The Quarterly Journal of Economics 112 (3), 791-824, 1997 | 768 | 1997 |
| Pricing process as a capability: A resource‐based perspective S Dutta, MJ Zbaracki, M Bergen Strategic management journal 24 (7), 615-630, 2003 | 689 | 2003 |
| Managerial and customer costs of price adjustment: direct evidence from industrial markets MJ Zbaracki, M Ritson, D Levy, S Dutta, M Bergen Review of Economics and statistics 86 (2), 514-533, 2004 | 665 | 2004 |
| Competitor identification and competitor analysis: a broad‐based managerial approach M Bergen, MA Peteraf Managerial and decision economics 23 (4‐5), 157-169, 2002 | 424 | 2002 |
| Price premium variations as a consequence of buyers' lack of information AR Rao, ME Bergen Journal of consumer research 19 (3), 412-423, 1992 | 355 | 1992 |
| When truces collapse: A longitudinal study of price-adjustment routines MJ Zbaracki, M Bergen Organization Science 21 (5), 955-972, 2010 | 323 | 2010 |
| Understanding dual distribution: the case of reps and house accounts S Dutta, M Bergen, JB Heide, G John The Journal of Law, Economics, and Organization 11 (1), 189-204, 1995 | 307 | 1995 |
| Understanding cooperative advertising participation rates in conventional channels M Bergen, G John Journal of Marketing Research 34 (3), 357-369, 1997 | 304 | 1997 |
| How to fight a price war AR Rao, ME Bergen, S Davis Harvard business review 78 (2), 107-120, 2000 | 280 | 2000 |
| Branded variants: A retail perspective M Bergen, S Dutta, SM Shugan Journal of marketing research 33 (1), 9-19, 1996 | 241 | 1996 |
| Menu costs, posted prices, and multiproduct retailers S Dutta, M Bergen, D Levy, R Venable Journal of Money, Credit, and Banking, 683-703, 1999 | 231 | 1999 |
| Pricing as a strategic capability S Dutta, M Bergen, D Levy, M Ritson, M Zbaracki MIT Sloan Management Review 43 (3 (April 15, 2002)), 61-66, 2002 | 210 | 2002 |
| The governance of exclusive territories when dealers can bootleg S Dutta, M Bergen, G John Marketing Science 13 (1), 83-99, 1994 | 188 | 1994 |
| How does enforcement deter gray market incidence? KD Antia, ME Bergen, S Dutta, RJ Fisher Journal of Marketing 70 (1), 92-106, 2006 | 182 | 2006 |
| Competing with gray markets KD Antia, M Bergen, S Dutta MIT Sloan Management Review, 2004 | 166 | 2004 |
| Price flexibility in channels of distribution: Evidence from scanner data S Dutta, M Bergen, D Levy Journal of Economic Dynamics and Control 26 (11), 1845-1900, 2002 | 154 | 2002 |
| Price points and price rigidity D Levy, D Lee, H Chen, RJ Kauffman, M Bergen Review of Economics and Statistics 93 (4), 1417-1431, 2011 | 140 | 2011 |
