Jamie Burton
Jamie Burton
Professor of Marketing, Management Sciences and Marketing Division, Alliance Manchester
Verified email at - Homepage
Cited by
Cited by
Servitization: A contemporary thematic review of four major research streams
C Raddats, C Kowalkowski, O Benedettini, J Burton, H Gebauer
Industrial Marketing Management 83, 207-223, 2019
Does service failure influence customer loyalty?
F Buttle, J Burton
Journal of Consumer Behaviour: an international research review 1 (3), 217-227, 2002
Capabilities for advanced services: A multi-actor perspective
VM Story, C Raddats, J Burton, J Zolkiewski, T Baines
Industrial Marketing Management 60, 54-68, 2017
Analyzing Customer Experience Feedback Using Text Mining: A Linguistics-Based Approach
FV Ordenes, B Theodoulidis, J Burton, T Gruber, M Zaki
Journal of Service Research 17 (3), 278-295, 2014
Strategic B2B customer experience management: the importance of outcomes-based measures
J Zolkiewski, V Story, J Burton, P Chan, A Gomes, P Hunter-Jones, ...
Journal of Services Marketing 31 (2), 172-184, 2017
Why do people read reviews posted on consumer-opinion portals?
J Burton, M Khammash
New Developments in Online Marketing, 51-75, 2013
Motivations for servitization: the impact of product complexity
C Raddats, T Baines, J Burton, VM Story, J Zolkiewski
International Journal of Operations & Production Management 36 (5), 572-591, 2016
Characterizing Customer Experience Management in Business Markets
L Witell, C Kowalkowski, H Perks, C Raddats, M Schwabe, O Benedettini, ...
Journal of Business Research, 2019
Interactively developed capabilities: evidence from dyadic servitization relationships
C Raddats, J Zolkiewski, VM Story, J Burton, T Baines, A Ziaee Bigdeli
International Journal of Operations and Production Management 37 (3), 382-400, 2017
Resource configurations for services success in manufacturing companies
C Raddats, J Burton, R Ashman
Journal of Service Management 26 (1), 97-116, 2015
AI feel you: customer experience assessment via chatbot interviews
K Sidaoui, M Jaakkola, J Burton
Journal of Service Management 31 (4), 745-766, 2020
Overcoming the challenges that hinder new service development by manufacturers with diverse services strategies
J Burton, J., Story, V., Raddats, C. and Zolkiewski
International Journal of Production Economics, 2017
Strategy and structure configurations for services within product‐centric businesses
C Raddats, J Burton
Journal of Service Management, 2011
Exploring the impact of customer feedback on the well-being of service entities: A TSR perspective
L Nasr, J Burton, T Gruber, J Kitshoff
Journal of Service Management 25 (4), 531-555, 2014
Accounting is from Mars, Marketing is from Venus: Establishing common ground for the concept of Customer Profitability
R Gleaves, J Burton, J Kitshoff, K Bates, M Whittington
The Marketing/Accounting Interface (Key Issues in Marketing Management), 2012
Identifying Tensions in the Servitized Value Chain: If servitization is to be successful, servitizing firms must address the tensions the process creates in their value network.
J Burton, V Story, J Zolkiewski, C Raddats, TS Baines, D Medway
Research-Technology Management 59 (5), 38-47, 2016
Using qualitative research to refine service quality models
J Burton, C Easingwood, JA Murphy
Qualitative Market Research: An International Journal 4 (4), 217-223, 2001
A positioning typology of consumers’ perceptions of the benefits offered by successful service brands
J Burton, C Easingwood
Journal of Retailing and consumer services 13 (5), 301-316, 2006
Capabilities supporting digital servitization: a multi-actor perspective
É Marcon, A Marcon, NF Ayala, AG Frank, V Story, J Burton, C Raddats, ...
Industrial Marketing Management 103, 97-116, 2022
Developing a deeper understanding of positive customer feedback
L Nasr, J Burton, T Gruber
Journal of Services Marketing 32 (2), 142-160, 2018
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