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Enrique Murillo
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Year
Communities of practice in the business and organization studies literature
E Murillo
Information research 16 (1), 1, 2011
1162011
Searching Usenet for virtual communities of practice: using mixed methods to identify the constructs of Wenger's theory.
E Murillo
Information Research 13 (4), 2008
1092008
The effects of generational work values on employee brand attitude and behavior: A multi-group analysis
C King, E Murillo, H Lee
International Journal of Hospitality Management 66 (September), 92-105, 2017
1052017
The advertising value of Twitter Ads: a study among Mexican Millennials
E Murillo, M Merino, A Núñez
Revista brasileira de gestão de negócios 18, 436-456, 2016
1042016
Attitudes toward mobile search ads: a study among Mexican millennials
E Murillo
Journal of Research in Interactive Marketing 11 (1), 91-108, 2017
652017
Reimagining attraction and retention of hospitality management talent–A multilevel identity perspective
C King, JM Madera, L Lee, E Murillo, T Baum, D Solnet
Journal of Business Research 136, 251-262, 2021
542021
Why do employees respond to hospitality talent management: An examination of a Latin American restaurant chain
E Murillo, C King
International Journal of Contemporary Hospitality Management 31 (10), 4021-4042, 2019
372019
Examining the drivers of employee brand understanding: a longitudinal study
E Murillo, C King
Journal of Product & Brand Management 28 (7), 892-907, 2019
312019
Towards a shared understanding of the service experience–a hospitality stakeholder approach
C King, E Murillo, W Wei, J Madera, MJ Tews, AA Israeli, L Kong
Journal of Service Management 30 (3), 410-428, 2019
152019
Searching for virtual communities of practice in the Usenet discussion network: combining quantitative and qualitative methods to identify the constructs of Wenger's theory
E Murillo
University of Bradford, DOI: 10.13140/RG.2.2.19667.53289, 2006
15*2006
El branding interno como antecedente de la autoestima basada en la organización: Un estudio en una cadena de restaurantes
E Murillo
Entreciencias: Diálogos en la Sociedad del Conocimiento 7 (21), 37-52, 2019
142019
SEARCHING THE USENET NETWORK FOR VIRTUAL COMMUNITIES OF PRACTICE.
E Murillo, D Spicer
Academy of Management Proceedings 2007 (1), 1-6, 2007
12*2007
Using Social Network Analysis to detect cohesive subgroups in Usenet newsgroups: an initial approximation to the study of “virtual” Communities of Practice
E Murillo
MRes Thesis. University of Bradford, DOI: 10.13140/RG.2.2.29401.67683, 2003
92003
Branding interno en organizaciones de comercio minorista: un estudio en una cadena de farmacias
E Murillo
Mercados y Negocios: Revista de Investigación yy Análisis, 27-50, 2020
82020
El branding interno en la economía colaborativa: un estudio exploratorio de Uber
E Murillo, A Terán-Bustamante
Revista Espacios 41 (22), 268-282, 2020
72020
Branding interno: desarrollando embajadores de marca
E Murillo
Dirección Estratégica 57, 2016
52016
A Research Agenda for Brand Management in a New Era of Consumerism
C King, E Murillo
Edward Elgar Publishing http://dx.doi.org/10.4337/9781803925516, 2023
32023
Enhancing brand understanding through brand training: a conditional process analysis of recent hires at an airline
E Murillo
Revista Brasileira de Gestão de Negócios 24 (2), 312-331, 2022
32022
Hire dirtbags: Three tools to help employees become brand champions with a purpose
C King, E Murillo
Fox Business Review 1 (4), 15-21, 2022
22022
Using social network analysis to guide theoretical sampling in an ethnographic study of a virtual community
E Murillo
Handbook of research on methods and techniques for studying virtual …, 2010
22010
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