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Yang Yanwu
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Year
Computational advertising: A paradigm shift for advertising and marketing?
Y Yang, YC Yang, BJ Jansen, M Lalmas
IEEE Intelligent Systems 32 (3), 3-6, 2017
662017
Click-through rate prediction in online advertising: A literature review
Y Yang, P Zhai
Information Processing & Management 59 (2), 102853, 2022
642022
Ranking with decision tree
F Xia, W Zhang, F Li, Y Yang
Knowledge and information systems 17, 381-395, 2008
572008
A budget optimization framework for search advertisements across markets
Y Yang, J Zhang, R Qin, J Li, FY Wang, W Qi
IEEE Transactions on Systems, Man, and Cybernetics-Part A: Systems and …, 2011
452011
Optimal budget allocation across search advertising markets
Y Yang, D Zeng, Y Yang, J Zhang
informs Journal on Computing 27 (2), 285-300, 2015
442015
近 40 年华北及华东局部主要气候资源要素的时空变异性
杨彦武, 于强, 王靖
资源科学 26 (004), 45-50, 2004
362004
Optimization of cross-linked lexitropsins
YH Chen, Y Yang, JW Lown
Journal of Biomolecular Structure and Dynamics 14 (3), 341-355, 1996
331996
Towards semantic requirement engineering
Y Yang, F Xia, W Zhang, X Xiao, Y Li, X Li
IEEE International Workshop on Semantic Computing and Systems, 67-71, 2008
272008
A closed-form reduction of multi-class cost-sensitive learning to weighted multi-class learning
F Xia, Y Yang, L Zhou, F Li, M Cai, DD Zeng
Pattern Recognition 42 (7), 1572-1581, 2009
252009
Aggregate effects of advertising decisions: A complex systems look at search engine advertising via an experimental study
Y Yang, X Li, D Zeng, BJ Jansen
Internet Research 28 (4), 1079-1102, 2018
242018
How social communications influence advertising perception and response in online communities?
F Zeng, R Tao, Y Yang, T Xie
Frontiers in psychology 8, 254929, 2017
242017
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions
J Zhang, Y Yang, X Li, R Qin, D Zeng
Decision support systems 57, 105-114, 2014
242014
Ordinal regression as multiclass classification
F Xia, L Zhou, Y Yang, W Zhang
International Journal of Intelligent Control and Systems 12 (3), 230-236, 2007
242007
Optimal keywords grouping in sponsored search advertising under uncertain environments
H Li, Y Yang
International Journal of Electronic Commerce 24 (1), 107-129, 2020
212020
External to internal search: Associating searching on search engines with searching on sites
A Ortiz-Cordova, Y Yang, BJ Jansen
Information Processing & Management 51 (5), 718-736, 2015
212015
A hybrid approach for spatial web personalization
Y Yang, C Claramunt
International Workshop on Web and Wireless Geographical Information Systems …, 2005
192005
Causality-based CTR prediction using graph neural networks
P Zhai, Y Yang, C Zhang
Information Processing & Management 60 (1), 103137, 2023
182023
Budget planning for coupled campaigns in sponsored search auctions
Y Yang, R Qin, BJ Jansen, J Zhang, D Zeng
International Journal of Electronic Commerce 18 (3), 39-66, 2014
182014
Keyword optimization in sponsored search advertising: A multilevel computational framework
Y Yang, BJ Jansen, Y Yang, X Guo, D Zeng
IEEE Intelligent Systems 34 (1), 32-42, 2019
172019
Towards a DL-based semantic user model for web personalization
Y Yang, MA Aufaure, C Claramunt
Third International Conference on Autonomic and Autonomous Systems (ICAS'07 …, 2007
172007
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