| Enhancing user engagement: The role of gamification in mobile apps P Bitrián, I Buil, S Catalán Journal of Business Research 132, 170-185, 2021 | 359 | 2021 |
| Gamification in sport apps: the determinants of users' motivation P Bitrián, I Buil, S Catalán European Journal of Management and Business Economics 29 (3), 365-381, 2020 | 84 | 2020 |
| Making finance fun: the gamification of personal financial management apps P Bitrián, I Buil, S Catalán International journal of bank marketing 39 (7), 1310-1332, 2021 | 78 | 2021 |
| Flow and business simulation games: A typology of students P Bitrián, I Buil, S Catalán The International Journal of Management Education 18 (1), 100365, 2020 | 57 | 2020 |
| The use of gamification strategies to enhance employees’ attitudes towards e-training systems P Bitrián, I Buil, S Catalán, S Hatfield The International Journal of Management Education 21 (3), 100892, 2023 | 11 | 2023 |
| Gamification in workforce training: Improving employees’ self-efficacy and information security and data protection behaviours P Bitrián, I Buil, S Catalán, D Merli Journal of Business Research 179, 114685, 2024 | 7 | 2024 |
| The motivational power of mobile gamified exercise apps P Bitrián, I Buil, S Catalán Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023 | 6 | 2023 |
| Boosting brand engagement and loyalty through gamified loyalty programmes P Bitrián, S Catalán, J Marchan UCJC Business and Society Review (formerly known as Universia Business …, 2022 | 4 | 2022 |
| Management Letters/Cuadernos de Gestión P Bitrián, I Buila, S Catalánb Management Letters Cuadernos de Gestión, 21, 0 | | |
