Hyejin Bang
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Tracking users' visual attention and responses to personalized advertising based on task cognitive demand
H Bang, BW Wojdynski
Computers in Human Behavior 55, 867-876, 2016
Building a better native advertising disclosure
BW Wojdynski, H Bang, K Keib, BN Jefferson, D Choi, JL Malson
Journal of Interactive Advertising 17 (2), 150-161, 2017
Picture this: The influence of emotionally valenced images, on attention, selection, and sharing of social media news
K Keib, C Espina, YI Lee, BW Wojdynski, D Choi, H Bang
Media Psychology 21 (2), 202-221, 2018
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
D Choi, H Bang, BW Wojdynski, YI Lee, KM Keib
Journal of Interactive Marketing 42 (1), 18-31, 2018
Distraction effects of contextual advertising on online news processing: an eye-tracking study
BW Wojdynski, H Bang
Behaviour & Information Technology 35 (8), 654-664, 2016
Consumer response to Ads in social network sites: an exploration into the role of Ad location and path
HJ Bang, WN Lee
Journal of Current Issues & Research in Advertising 37 (1), 1-14, 2016
Exploring the effects of ad-task relevance and ad salience on ad avoidance: The moderating role of internet use motivation
H Bang, J Kim, D Choi
Computers in Human Behavior 89, 70-78, 2018
How the level of personalization affects the effectiveness of personalized ad messages: The moderating role of narcissism
H Bang, D Choi, BW Wojdynski, YI Lee
International Journal of Advertising 38 (8), 1116-1138, 2019
Extending expectancy violations theory to multiplayer online games: The structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and íŽ
NJ Evans, H Bang
Journal of Promotion Management 25 (4), 589-608, 2019
Message assertiveness and price discount in prosocial advertising: differences between Americans and Koreans
H Bang, D Choi, S Yoon, TH Baek, Y Kim
European Journal of Marketing 55 (6), 1780-1802, 2021
The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals
H Bang, JJ Yoo, D Choi
Journal of Business Research 79, 66-78, 2017
Slow versus fast: How speed-induced construal affects perceptions of advertising messages
S Yoon, H Bang, D Choi, K Kim
International Journal of Advertising 40 (2), 225-245, 2021
Emojis and assertive environmental messages in social media campaigns
TH Baek, S Kim, S Yoon, YK Choi, D Choi, H Bang
Internet Research 32 (3), 988-1002, 2022
The effect of media multitasking on ad memory: the moderating role of program-induced engagement and brand familiarity
H Bang, K King
International Journal of Advertising 40 (7), 994-1023, 2021
Brand awe: A key concept for understanding consumer response to luxury and premium brands
J Kim, H Bang, WK Campbell
The Journal of Social Psychology 161 (2), 245-260, 2021
Picture perfect: How photographs influence emotion attention and selection in social media news posts
K Keib, C Espina, YI Lee, B Wojdynski, D Choi, H Bang
Annual Conference of the Association for Education in Journalism and Mass íŽ, 2016
Leveraged brand evaluations in branded entertainment: effects of alliance exclusivity and presentation style
H Bang, D Choi, TH Baek, S Do Oh, Y Kim
Leveraged Marketing Communications, 22-41, 2021
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption
D Choi, H Bang, S Yoon, TH Baek
International Journal of Advertising, 1-24, 2023
Consumer Response to Patriotic Ads for Domestic Versus Foreign Brands in Contexts of International Sporting Events: The Role of National Identity Activation and Group Emotion
JJ Yoo, D Choi, H Bang
Communication & Sport, 21674795211043551, 2021
Brand Awe: Dimensions and Measures
J Kim, H Bang, WK Campbell
OSF, 2020
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