| Gender stereotypes in advertising have negative cross-gender effects N Åkestam, S Rosengren, M Dahlén, KT Liljedal, H Berg European Journal of Marketing 55 (13), 63-93, 2021 | 66 | 2021 |
| Co-production in chronic care: exploitation and empowerment A Essén, SW Värlander, KT Liljedal European Journal of Marketing 50 (5/6), 724-751, 2016 | 35 | 2016 |
| Preferential treatment in the service encounter M Söderlund, V Liljander, J Gummerus, P Hellman, M Lipkin, ... Journal of Service Management 25 (4), 512-530, 2014 | 34 | 2014 |
| Motives and barriers affecting consumers’ co-creation in the physical store M Schüler, M Fee Maier, KT Liljedal The International Review of Retail, Distribution and Consumer Research 30 (3 …, 2020 | 31 | 2020 |
| The effects of advertising consumer co-created new products: A brand-alliance framework model can predict perceptions about co-created brands and their creators KT Liljedal Journal of Advertising Research 56 (1), 53-63, 2016 | 29 | 2016 |
| Effects of nonstereotyped occupational gender role portrayal in advertising: How showing women in male-stereotyped job roles sends positive signals about brands KT Liljedal, H Berg, M Dahlen Journal of Advertising Research 60 (2), 179-196, 2020 | 28 | 2020 |
| Consumers' response to other consumers' participation in new product development KT Liljedal, M Dahlén Journal of Marketing Communications 24 (3), 217-229, 2018 | 27 | 2018 |
| Elderly consumers in marketing research: A systematic literature review and directions for future research H Berg, KT Liljedal International Journal of Consumer Studies 46 (5), 1640-1664, 2022 | 24 | 2022 |
| The allure of the bottle as a package: An assessment of perceived effort in a packaging context M Söderlund, J Colliander, J Karsberg, KT Liljedal, E Modig, S Rosengren, ... Journal of Product & Brand Management 26 (1), 91-100, 2017 | 20 | 2017 |
| Bridging theory and practice in an applied retail track F Lange, S Rosengren, J Colliander, M Hernant, KT Liljedal Journal of Marketing Education 40 (1), 6-16, 2018 | 16 | 2018 |
| Consumer responses to pictures of co-creating consumers in marketing communications KT Liljedal, H Berg Journal of Consumer Marketing 37 (7), 775-784, 2020 | 7 | 2020 |
| Why Casting Older Female Models Is Good for Advertising: The Positive Effects of Challenging The Underrepresentation of Older Women in Ads H Berg, KT Liljedal Journal of Advertising Research 63 (1), 61-80, 2023 | 1 | 2023 |
| Communicated consumer Co-creation: consumer response to consumer Co-creation in new product and service development KT Liljedal Stockholm School of Economics, 2016 | 1 | 2016 |
| Företag som samarbetar med konsumenter: co-creation som tjänsteinnovation KT Liljedal Det mogna tjänstesamhällets förnyelse: affärsmodeller, organisering och …, 2013 | 1 | 2013 |
| Consumer-facing technology in retailing: how technology shapes customer experience in physical and digital stores H Berg, E Nilsson, KT Liljedal The International Review of Retail, Distribution and Consumer Research, 1-5, 2024 | | 2024 |
| Happy to see you: the positive effects of in-store service encounters on the satisfaction of older consumers H Berg, KT Liljedal, M Söderlund, SO Daunfeldt The International Review of Retail, Distribution and Consumer Research 33 (5 …, 2023 | | 2023 |
| The power of the bottle: Revisiting the package as a communication tool and its impact on the consumer M Söderlund, J Colliander, J Karsberg, KT Liljedal, N Åkestam EMAC 2016, 2016 | | 2016 |
| A Matter of Equity: Effects of Other Consumers' Engagement in New Product Development KT Liljedal, M Dahlén, K Heinonen ICORIA 2012, 2012 | | 2012 |
