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Sungjun (Steven) Park
Sungjun (Steven) Park
National Chengchi University Assistant Professor in Department of Business Administration
nccu.edu.tw의 이메일 확인됨
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The Adoption of AI Service Robots: A Comparison between Credence and Experience Service Settings
SS Park, CTD Tung, H Lee
Psychology & Marketing 38 (4), 691-703, 2021
212021
Adoption of digital devices for children education: Korean case
B Park, H Chang, SS Park
Telematics and Informatics 38, 247-256, 2019
142019
Advertising on Mobile Apps Versus the Mobile Web: Which Delivers Better Advertisement Recognition and Willingness to Buy?
SS Park, B Park
Journal of Advertising Research 60 (4), 381-393, 2020
22020
학령인구 절벽 시대에 우리나라 대학의 교육 서비스가 나아가야 할 방향에 관한 연구: 대학구성원 유대감의 중요성에 대하여
이희정, 이한녕, 박성준
상품학연구 36 (4), 71-77, 2018
22018
한국의 사드 배치 결정 전과 후 중국인의 한국에 대한 인식 변화 비교 연구-한국 관광업계 및 유통 채널의 시사점을 중심으로
박성준, 이희정
한국물류학회지 28 (1), 11-24, 2018
12018
Does suspense spur or hamper consumer creativity?
SS Park, YJ Hyun, CP Moreau
ACR North American Advances, 2016
12016
A Psychological Approach to Define Trust in Exchange Relationships-Trust Characterized by Cognitive, Affective, and Conative Dimensions
YJ Hyun, J Suh, GHD Hyun, S Park
KAIST College of Business Working Paper Series, 2015
12015
Systematic differences in online reviews of hotel services between business and leisure travelers
JM Kim, H Ma, S Park
Journal of Vacation Marketing, 13567667221084373, 2022
2022
Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic
CM Dinh, SS Park
Advances in Digital Marketing and eCommerce, 27-35, 2022
2022
Advertising on Mobile Apps vs. Mobile Web: Which is Better for Ad Recognition and Willingness to Buy New Products?
SS Park, B Park
Journal of Advertising Research, 2020
2020
A Neuro-Scientific Analysis of Affect and Cognition in Consumer Response to the Marketing Stimulus-EEG Analysis of the Relationship between Prefrontal Hemispheric …
YJ Hyun, B Park, S Lee, S Park, MY Kim
KAIST College of Business Working Paper Series, 2018
2018
Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach
SS Park, H Lee
Journal of Product Research` 36 (2), 23~31, 2018
2018
How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction
SS Park, H Lee
Journal of Engineering and Applied Sciences 13 (4), 998-1001, 2018
2018
중국 소비자의 한국 재방문 유도를 위한 관광 및 유통 전략에 관한 연구: 모바일 사용의 조절 효과를 중심으로
박성준, 이희정
유통경영학회지 21 (2), 5-14, 2018
2018
2018 AMA Summer Academic Conference
D Gal, K Hewett, S Jayachandran
2018
11-G: Pride and Donation Behaviors
SS Park, YJ Hyun
ACR North American Advances, 2017
2017
The Effect of Ambivalent Emotion on Creativity-Whether Suspense Spurs or Hampers Creativity
S Park, YJ Hyun
춘계학술대회논문집 2015 (4), 100-100, 2015
2015
Two Faces of Moral Emotions on Consumer Moral Judgments
S Park, YJ Hyun
KAIST College of Business Working Paper Series, 2014
2014
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