The Adoption of AI Service Robots: A Comparison between Credence and Experience Service Settings SS Park, CTD Tung, H Lee Psychology & Marketing 38 (4), 691-703, 2021 | 99 | 2021 |
Adoption of digital devices for children education: Korean case B Park, H Chang, SS Park Telematics and Informatics 38, 247-256, 2019 | 28 | 2019 |
How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across ¡¦ CM Dinh, SS Park Electronic Commerce Research, 1-41, 2023 | 20 | 2023 |
Advertising on mobile apps versus the mobile web: Which delivers better advertisement recognition and willingness to buy? SS Park, B Park Journal of Advertising Research 60 (4), 381-393, 2020 | 13 | 2020 |
Systematic differences in online reviews of hotel services between business and leisure travelers JM Kim, H Ma, SS Park Journal of Vacation Marketing, in-press, 2022 | 3 | 2022 |
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Can we serve both God and Money? The role of indirect appeal and its limitation SS Park, JS Kang, GD Markman European Journal of Marketing, 2023 | 2 | 2023 |
Does suspense spur or hamper consumer creativity S Park Çѱ¹°úÇбâ¼ú¿ø, 2018 | 2 | 2018 |
A Psychological Approach to Define Trust in Exchange Relationships-Trust Characterized by Cognitive, Affective, and Conative Dimensions YJ Hyun, J Suh, GHD Hyun, S Park KAIST College of Business Working Paper Series, 2015 | 2 | 2015 |
It¡¯s All about Timing: Captive Targeting through Mobile Ads J Hong, I Im, SS Park Journal of Advertising 53 (2), 242-261, 2024 | 1 | 2024 |
Does Language Shape the Mind? Linguistic Fluency and Perception of Service Quality J Kim, SS Park Journal of Services Marketing, in-press, 2022 | 1 | 2022 |
A Neuro-Scientific Analysis of Affect and Cognition in Consumer Response to the Marketing Stimulus-EEG Analysis of the Relationship between Prefrontal Hemispheric ¡¦ YJ Hyun, B Park, S Lee, S Park, MY Kim KAIST College of Business Working Paper Series, 2018 | 1 | 2018 |
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high- and low-involvement products SS Park, X Wei, H Lee Journal of Consumer Behavior, in-press, 2023 | | 2023 |
Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic CM Dinh, SS Park Digital Marketing & eCommerce Conference, 27-35, 2022 | | 2022 |
Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach SS Park, H Lee Journal of Product Research` 36 (2), 23~31, 2018 | | 2018 |
How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction SS Park, H Lee Journal of Engineering and Applied Sciences 13 (4), 998-1001, 2018 | | 2018 |
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2018 AMA Summer Academic Conference D Gal, K Hewett, S Jayachandran | | 2018 |
11-G: Pride and Donation Behaviors SS Park, YJ Hyun ACR North American Advances, 2017 | | 2017 |