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Sungjun (Steven) Park
Sungjun (Steven) Park
National Chengchi University Associate Professor in Department of Business Administration
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The Adoption of AI Service Robots: A Comparison between Credence and Experience Service Settings
SS Park, CTD Tung, H Lee
Psychology & Marketing 38 (4), 691-703, 2021
992021
Adoption of digital devices for children education: Korean case
B Park, H Chang, SS Park
Telematics and Informatics 38, 247-256, 2019
282019
How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across ¡¦
CM Dinh, SS Park
Electronic Commerce Research, 1-41, 2023
202023
Advertising on mobile apps versus the mobile web: Which delivers better advertisement recognition and willingness to buy?
SS Park, B Park
Journal of Advertising Research 60 (4), 381-393, 2020
132020
Systematic differences in online reviews of hotel services between business and leisure travelers
JM Kim, H Ma, SS Park
Journal of Vacation Marketing, in-press, 2022
32022
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Çѱ¹¹°·ùÇÐȸÁö 28 (1), 11-24, 2018
32018
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»óÇ°Çבּ¸ 36 (4), 71-77, 2018
32018
Can we serve both God and Money? The role of indirect appeal and its limitation
SS Park, JS Kang, GD Markman
European Journal of Marketing, 2023
22023
Does suspense spur or hamper consumer creativity
S Park
Çѱ¹°úÇбâ¼ú¿ø, 2018
22018
A Psychological Approach to Define Trust in Exchange Relationships-Trust Characterized by Cognitive, Affective, and Conative Dimensions
YJ Hyun, J Suh, GHD Hyun, S Park
KAIST College of Business Working Paper Series, 2015
22015
It¡¯s All about Timing: Captive Targeting through Mobile Ads
J Hong, I Im, SS Park
Journal of Advertising 53 (2), 242-261, 2024
12024
Does Language Shape the Mind? Linguistic Fluency and Perception of Service Quality
J Kim, SS Park
Journal of Services Marketing, in-press, 2022
12022
A Neuro-Scientific Analysis of Affect and Cognition in Consumer Response to the Marketing Stimulus-EEG Analysis of the Relationship between Prefrontal Hemispheric ¡¦
YJ Hyun, B Park, S Lee, S Park, MY Kim
KAIST College of Business Working Paper Series, 2018
12018
Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high- and low-involvement products
SS Park, X Wei, H Lee
Journal of Consumer Behavior, in-press, 2023
2023
Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic
CM Dinh, SS Park
Digital Marketing & eCommerce Conference, 27-35, 2022
2022
Identifying 'Selling Points' of Australia as a Product: Destination Marketing through the Market Segmentation Approach
SS Park, H Lee
Journal of Product Research` 36 (2), 23~31, 2018
2018
How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction
SS Park, H Lee
Journal of Engineering and Applied Sciences 13 (4), 998-1001, 2018
2018
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À¯Åë°æ¿µÇÐȸÁö 21 (2), 5-14, 2018
2018
2018 AMA Summer Academic Conference
D Gal, K Hewett, S Jayachandran
2018
11-G: Pride and Donation Behaviors
SS Park, YJ Hyun
ACR North American Advances, 2017
2017
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