Suraksha Gupta

Cited by

	All	Since 2019
Citations	7159	6216
h-index	41	39
i10-index	67	64

1400

700

350

1050

2011201220132014201520162017201820192020202120222023202421 22 28 31 75 129 222 333 532 849 1111 1213 1381 1101

Public access

View all

4 articles

1 article

available

not available

Based on funding mandates

Co-authors

Pantea ForoudiAssociate Professor in MarketingVerified email at brunel.ac.uk
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityVerified email at mdx.ac.uk
Dr Mohammad ForoudiPhD on architecture and marketingVerified email at Foroudi.com
Sena OzdemirLancaster University Management SchoolVerified email at lancaster.ac.uk
Yichuan WangAssociate Professor of Digital Marketing, University of SheffieldVerified email at sheffield.ac.uk
Dr. Bang NguyenRetired Professor of Marketing, PhD (Oxford Brookes University)Verified email at oxfordbrookes.net
Dr Rama KanungoAssociate Professor (Reader) in Finance and Accounting, UCLVerified email at ucl.ac.uk
Naresh MalhotraRegents' Professor Emeritus, Georgia Institute of Technology, USAVerified email at scheller.gatech.edu
philip kitchenProfessor of Marketing, ICN-Artem, Nancy, FranceVerified email at icn-artem.com
Uthayasankar SivarajahProfessor of Technology Management and Circular Economy, Kingston University LondonVerified email at kingston.ac.uk
Zhongqi JinMiddlesex University Business SchoolVerified email at mdx.ac.uk
Dr Qionglei YuNewcastle UniversityVerified email at newcastle.ac.uk
Parth PatelAustralian Institute of Business, AustraliaVerified email at aib.edu.au
Juha VäätänenProfessor, Business School, LUT University, FinlandVerified email at lut.fi
Dorothy A. YenProfessor in Marketing, Brunel University LondonVerified email at brunel.ac.uk
Michael BourlakisProfessor in Logistics & Supply Chain ManagementVerified email at cranfield.ac.uk
John M. RuddProfessor of Marketing, Warwick Business SchoolVerified email at wbs.ac.uk
Teck-Yong EngHenley Business School University of Reading MalaysiaVerified email at reading.ac.uk
Dr. Yousra ASAADSenior Lecturer in Marketing Brunel UniversityVerified email at brunel.ac.uk
khalid hafeezBalochitan University of IT, Engineering and Management Sciences (BUITEMS) PakistanVerified email at buitms.edu.pk

Suraksha Gupta

University of Arts, London

Verified email at fashion.arts.ac.uk

International Marketing Strategy Branding Responsible Marketing Technological Innovation SDG EDI


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Marketing innovation: A consequence of competitiveness S Gupta, NK Malhotra, M Czinkota, P Foroudi Journal of business research 69 (12), 5671-5681, 2016	454	2016
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting P Foroudi, TC Melewar, S Gupta Journal of Business Research 67 (11), 2269-2281, 2014	442	2014
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention P Foroudi, Z Jin, S Gupta, MM Foroudi, PJ Kitchen Journal of Business Research 89, 462-474, 2018	406	2018
Investigating the effects of smart technology on customer dynamics and customer experience P Foroudi, S Gupta, U Sivarajah, A Broderick Computers in Human Behavior 80, 271-282, 2018	389	2018
Influence of innovation capability and customer experience on reputation and loyalty P Foroudi, Z Jin, S Gupta, TC Melewar, M Foroudi Journal of Business Research 69, 4882-4889, 2016	368	2016
Role of big data and social media analytics for business to business sustainability: A participatory web context U Sivarajah, Z Irani, S Gupta, K Mahroof Industrial Marketing Management 86, 163-179, 2020	333	2020
Sustainability as corporate culture of a brand for superior performance S Gupta, V Kumar Journal of World Business 48 (3), 311-320, 2013	307	2013
Integrating identity, strategy and communications for trust, loyalty and commitment TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi European Journal of Marketing 51 (3), 572-604, 2017	304	2017
The effect of digital signage on shoppers' behavior: The role of the evoked experience C Dennis, JJ Brakus, S Gupta, E Alamanos Journal of Business research 67 (11), 2250-2257, 2014	253	2014
Enhancing university brand image and reputation through customer value co-creation behaviour P Foroudi, Q Yu, S Gupta, MM Foroudi Technological Forecasting and Social Change 138, 218-227, 2019	246	2019
The impact of brand value on brand competitiveness S Gupta, D Gallear, J Rudd, P Foroudi Journal of Business Research 112, 210-222, 2020	238	2020
Digital technology and marketing management capability: achieving growth in SMEs P Foroudi, S Gupta, A Nazarian, M Duda Qualitative Market Research: An International Journal 20 (2), 230-246, 2017	233	2017
A framework of place branding, place image, and place reputation: Antecedents and moderators P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen Qualitative Market Research: An International Journal 19 (2), 241-264, 2016	224	2016
Leveraging big data analytics to improve quality of care in healthcare organizations: A configurational perspective Y Wang, LA Kung, S Gupta, S Ozdemir British Journal of Management 30 (2), 362-388, 2019	150	2019
The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty S Ozdemir, SJ Zhang, S Gupta, G Bebek Journal of Business Research 117, 791-805, 2020	133	2020
Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector SV Ramani, S SadreGhazi, S Gupta Technological Forecasting and Social Change 121, 216-227, 2017	133	2017
Marketing innovation: a resource‐based view of international and local firms S Gupta, N Malhotra Marketing Intelligence & Planning 31 (2), 111-126, 2013	125	2013
Transfer of brand knowledge in business‐to‐business markets: a qualitative study S Gupta, TC Melewar, M Bourlakis Journal of Business & Industrial Marketing 25 (5), 395-403, 2010	124	2010
Eco-innovation for environment and waste prevention S Sumrin, S Gupta, Y Asaad, Y Wang, S Bhattacharya, P Foroudi Journal of business research 122, 627-639, 2021	115	2021
Corporate logo: History, definition, and components P Foroudi, TC Melewar, S Gupta International Studies of Management & Organization 47 (2), 176-196, 2017	115	2017

The system can't perform the operation now. Try again later.

Articles 1–20

Citations per year

Duplicate citations

Merged citations

Add co-authorsCo-authors

Follow

Cited by

Co-authors