| The experience economy approach to festival marketing: Vivid memory and attendee loyalty A Manthiou, SA Lee, LR Tang, L Chiang Journal of Services Marketing, 2014 | 401 | 2014 |
| Enhancing online brand experiences: An application of congruity theory SA Lee, M Jeong International Journal of Hospitality Management 40, 49-58, 2014 | 275 | 2014 |
| Effects of e‐servicescape on consumers' flow experiences SA Lee, M Jeong Journal of Hospitality and Tourism Technology, 2012 | 213 | 2012 |
| Quality of virtual reality and its impacts on behavioral intention M Lee, SA Lee, M Jeong, H Oh International Journal of Hospitality Management 90, 102595, 2020 | 186 | 2020 |
| Multisensory experience for enhancing hotel guest experience M Lee, SA Lee, Y Koh International Journal of Contemporary Hospitality Management, 2019 | 135 | 2019 |
| Perceived corporate social responsibility and customers’ behaviors in the ridesharing service industry MM Jeon, S Lee, M Jeong International Journal of Hospitality Management 84, 102341, 2020 | 133 | 2020 |
| Serving with spirit: an integrative model of workplace spirituality within service organizations S Lee, KJ Lovelace, CC Manz Journal of Management, Spirituality & Religion 11 (1), 45-64, 2014 | 118 | 2014 |
| Effective communication strategies for hotel guests’ green behavior S Lee, H Oh Cornell Hospitality Quarterly 55 (1), 52-63, 2014 | 103 | 2014 |
| Enhancing customers’ continued mobile app use in the service industry SA Lee Journal of Services Marketing, 2018 | 88 | 2018 |
| Attitudinal and situational determinants of self-service technology use H Oh, M Jeong, S Lee, R Warnick Journal of Hospitality & Tourism Research 40 (2), 236-265, 2016 | 82 | 2016 |
| The role of virtual reality on information sharing and seeking behaviors SA Lee, M Lee, M Jeong Journal of Hospitality and Tourism Management 46, 215-223, 2021 | 80 | 2021 |
| Promoting customers’ involvement with service brands: evidence from coffee shop customers SH Kim, SA Lee Journal of Services Marketing, 2017 | 74 | 2017 |
| The role of marketing communication mix on Korean customers' coffee shop brand evaluations SH Kim, SA Lee Journal of Hospitality and Tourism Insights, 2020 | 72 | 2020 |
| Exploring the roles of self-concept and future memory at consumer events: the application of an extended Mehrabian–Russell model A Manthiou, K Ayadi, S Lee, L Chiang, L Tang Journal of Travel & Tourism Marketing 34 (4), 531-543, 2017 | 71 | 2017 |
| Do customers care about types of hotel service recovery efforts? M Jeong, SA Lee Journal of Hospitality and Tourism Technology, 2017 | 71 | 2017 |
| Anthropomorphism and its implications for advertising hotel brands SA Lee, H Oh Journal of Business Research 129, 455-464, 2021 | 69 | 2021 |
| Investigating the key routes to customers’ delightful moments in the hotel context SA Lee, L Shea Journal of Hospitality Marketing & Management 24 (5), 532-553, 2015 | 59 | 2015 |
| e-Social Influence and Customers’ Behavioral Intentions on a Bed and Breakfast Website MM Jeon, S Lee, M Jeong Journal of Hospitality Marketing & Management 27 (3), 366-385, 2018 | 58 | 2018 |
| Sharing travel stories and behavioral outcomes: A case of travel SA Lee, H Oh Tourism Management 62, 147-158, 2017 | 58 | 2017 |
| Investigating the Dynamics and the Content of Customers’ Social Media Reporting after a Restaurant Service Failure A A. Israeli, SA Lee, AC Karpinski Journal of Hospitality Marketing & Management 26 (6), 606-626, 2017 | 56 | 2017 |
