Maria Sääksjärvi

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Saeed SamieeProfessor of MarketingVerified email at utulsa.edu
Pieter DesmetProfessor Design for Experience, Delft UniversityVerified email at tudelft.nl
pia polsaresearcher, Hanken School of EconomicsVerified email at hanken.fi
Maria HolmlundProfessor of Marketing, Dean of Programmes and Quality Assurance, Hanken School of EconomicsVerified email at hanken.fi
Cristiana Raquel LagesSchool of Economics and Management, University of MinhoVerified email at eeg.uminho.pt
Tripat GillAssociate Professor of Marketing, Wilfrid Laurier UniversityVerified email at wlu.ca
Johanna GummerusAssociate Professor of Marketing, Hanken School of EconomicsVerified email at hanken.fi
Kaj StorbackaProfessor, Hanken School of EconomicsVerified email at hanken.fi
Prof. Nathan CrillyUniversity of CambridgeVerified email at cam.ac.uk
Carlos CardosoAssociate Professor of Industrial Design, College of Design, Iowa State UniversityVerified email at iastate.edu
Chih-Chun ChenEngineering Design Centre, University of CambridgeVerified email at abmcet.net
Claus-Christian CarbonUniversity of BambergVerified email at uni-bamberg.de
Rania B. MostafaProfessor of Marketing in Al Ain University, UAE & Damanhour University, EgyptVerified email at aau.ac.ae
Minttu LampinenPh.D (Econ.)Verified email at hamk.fi
Luis Arthur Vasconcelos, PhDCI&TVerified email at ufpe.br
Gratiana PolUniversity of Southern CaliforniaVerified email at usc.edu
Christian GrönroosProfessor of Service and Relationship Marketing, Hanken School of Economics FinlandVerified email at hanken.fi
Tuure TuunanenProfessor of Information Systems, Vice Dean of Research, Faculty of IT, Univ. of JyväskyläVerified email at jyu.fi

Maria Sääksjärvi

Associate Professor of Marketing, BI

Verified email at bi.no - Homepage

innovation creativity emotions design


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Consumer adoption of technological innovations M Saaksjarvi European Journal of Innovation Management, 2003	206	2003
Relationships among brand identity, brand image and brand preference: differences between cyber and extension retail brands over time M Sääksjärvi, S Samiee Journal of interactive marketing 25 (3), 169-177, 2011	196	2011
Management practices in solution sales—A multilevel and cross-functional framework K Storbacka, P Polsa, M Sääksjärvi Journal of Personal Selling & Sales Management 31 (1), 35-54, 2011	116	2011
Happiness as a predictor of service quality and commitment for utilitarian and hedonic services K Hellén, M Sääksjärvi Psychology & Marketing 28 (9), 934-957, 2011	93	2011
Extending the implicit association test (IAT): assessing consumer attitudes based on multi-dimensional implicit associations V Gattol, M Sääksjärvi, CC Carbon PLoS one 6 (1), e15849, 2011	82	2011
Store brands vs. manufacturer brands: consumer perceptions and buying of chocolate bars in Finland A Lybeck, M Holmlund-Rytkönen, M Sääksjärvi Int. Rev. of Retail, Distribution and Consumer Research 16 (4), 471-492, 2006	78	2006
Presence and emotion in computer game players during 1st person vs. 3rd person playing view: Evidence from self-report, eye-tracking, and facial muscle activity data K Kallinen, M Salminen, N Ravaja, R Kedzior, M Sääksjärvi Proceedings of the PRESENCE 187, 190, 2007	75	2007
Development of a scale measuring childlike anthropomorphism in products K Hellen, M Sääksjärvi Journal of Marketing Management 29 (1-2), 141-157, 2013	62	2013
The CURE scale: a multidimensional measure of service recovery strategy R Mostafa, CR Lages, M Sääksjärvi Journal of Services Marketing, 2014	57	2014
Young compulsive buyers and the emotional roller‐coaster in shopping A Saraneva, M Sääksjärvi Young Consumers 9 (2), 75-89, 2008	56	2008
Consumer perceived risk in successive product generations M Sääksjärvi, M Lampinen European Journal of Innovation Management, 2005	49	2005
Sometimes a celebrity holding a negative public image is the best product endorser M Sääksjärvi, K Hellén, B George European Journal of Marketing 50 (3/4), 2016	45	2016
How designers and marketers can work together to support consumers' happiness M Sääksjärvi, K Hellén International journal of design 7 (3), 2013	45	2013
Assessing multifunctional innovation adoption via an integrative model M Sääksjärvi, S Samiee Journal of the Academy of Marketing Science 39 (5), 717-735, 2011	45	2011
Inspiration and fixation: the influences of example designs and system properties in idea generation LA Vasconcelos, CC Cardoso, M Sääksjärvi, CC Chen, N Crilly Journal of Mechanical Design 139 (3), 2017	44	2017
Consumer knowledge of functional foods M Sääksjärvi, M Holmlund, N Tanskanen The International Review of Retail, Distribution and Consumer Research 19 (2 …, 2009	44	2009
Cultural values and health service quality in China P Polsa, W Fuxiang, M Sääksjärvi, P Shuyuan International journal of health care quality assurance, 2013	39	2013
The development of a scale to measure consumer doubt toward new products M Sääksjärvi, KPN Morel European Journal of Innovation Management, 2010	39	2010
Love at first sight or a long-term affair? Different relationship levels as predictors of customer commitment M Sääksjärvi, K Hellén, J Gummerus, C Grönroos Journal of Relationship Marketing 6 (1), 45-61, 2007	39	2007
How exposure to logos and logo varieties fosters brand prominence and freshness M Sääksjärvi, E van den Hende, R Mugge, van Peursem Nicolien Journal of Product & Brand Management 24 (7), 736 - 744, 2015	30	2015

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