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Chinedu Obiegbu
Chinedu Obiegbu
Bournemouth University
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Co-constructing loyalty in an era of digital music fandom: An experiential-discursive perspective
CJ Obiegbu, G Larsen, N Ellis, D O’Reilly
European Journal of Marketing 53 (3), 463-482, 2019
522019
Experiential brand loyalty: Towards an extended conceptualisation of consumer allegiance to brands
CJ Obiegbu, G Larsen, N Ellis
Marketing Theory 20 (3), 251-271, 2020
352020
The critical music fan: the role of criticality in collective constructions of brand loyalty
CJ Obiegbu, G Larsen, N Ellis
Arts and the Market 9 (1), 65-80, 2019
132019
Constructing loyalty in an online music community
C OBIEGBU
Durham University, 2018
12018
Algorithmic personalization and brand loyalty: An experiential perspective
CJ Obiegbu, G Larsen
Marketing Theory, 14705931241230041, 2024
2024
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