| Brands taking a stand: Authentic brand activism or woke washing? J Vredenburg, S Kapitan, A Spry, JA Kemper Journal of public policy & marketing 39 (4), 444-460, 2020 | 914 | 2020 |
| Woke washing: What happens when marketing communications don't match corporate practice J Vredenburg, S Kapitan, A Spry, J Kemper The conversation, 2018 | 70 | 2018 |
| A multi-stakeholder IMC framework for networked brand identity DC Orazi, A Spry, MN Theilacker, J Vredenburg European Journal of Marketing 51 (3), 551-571, 2017 | 54 | 2017 |
| Transformative branding: A dynamic capability to challenge the dominant social paradigm A Spry, B Figueiredo, L Gurrieri, JA Kemper, J Vredenburg Journal of Macromarketing 41 (4), 531-546, 2021 | 42 | 2021 |
| Strategic B2B brand activism: Building conscientious purpose for social impact S Kapitan, JA Kemper, J Vredenburg, A Spry Industrial Marketing Management 107, 14-28, 2022 | 39 | 2022 |
| Influence of starting position on finishing position in World Cup 500 m short track speed skating S Maw, L Proctor, J Vredenburg, P Ehlers Journal of Sports Sciences 24 (12), 1239-1246, 2006 | 37 | 2006 |
| Variability in health care services: the role of service employee flexibility J Vredenburg, SJ Bell Australasian Marketing Journal (AMJ) 22 (3), 168-178, 2014 | 33 | 2014 |
| From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity Z Lee, A Spry, Y Ekinci, J Vredenburg Journal of Brand Management 31 (2), 193-211, 2024 | 25 | 2024 |
| What did Ryan Lochte do? The double-edged sword of endorsers behaving badly J Vredenburg, M Giroux International Journal of Sports Marketing and Sponsorship 19 (3), 290-305, 2018 | 19 | 2018 |
| Sources of psychological stress and coping strategies among elite and sub-elite athletes J Vredenburg | 7 | 2007 |
| Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game J Vredenburg, A Spry, J Kemper, S Kapitan The Conversation, 2020 | 6 | 2020 |
| Brand activism is moving up the supply chain—corporate accountability or commercial censorship? S Kapitan, A Spry, J Vredenburg, J Kemper The Conversation, 2020 | 4 | 2020 |
| Sport Sponsorship, Brand Association and Regulation: Tobacco Firms using Classical Conditioning Theory to Skirt Regulation Vredenburg, J., Vredenburg, H., Daellenbach, K. & Daellenbach International Journal of Public Law and Policy 5 (2), 168-178, 2015 | 4* | 2015 |
| The association between political identity centrality and cancelling proclivity RM Mesler, K Howie, J Chernishenko, MN Shen, J Vredenburg Acta psychologica 244, 104140, 2024 | 3 | 2024 |
| Hygiene theater: an important risk reduction signal for the future of retailing M Phillips, J Vredenburg International Journal of Retail & Distribution Management 51 (9/10), 1115-1134, 2023 | 3 | 2023 |
| Contemporary Consumption of Brand Activism N Lewis, J Vredenburg The Future of Consumption: How Technology, Sustainability and Wellbeing will …, 2023 | 3 | 2023 |
| Police Brutality and Running Shoes: Authentic Brand Activism or Woke Washing: An Abstract J Vredenburg, S Kapitan, A Spry, J Kemper Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 3 | 2020 |
| Athlete–brand relationships in the era of “cancel culture”: Insights, analyses, and strategic development RMD Mesler, K Howie, J Vredenburg, J Chernishenko Sport marketing in a global environment, 219-243, 2022 | 2 | 2022 |
| Coronavirus has turned retail therapy into retail anxiety—Keeping customers calm will be key to carrying on J Vredenburg, M Phillips The Conversation, 2020 | 2 | 2020 |
| Dealing with variability in professional services-the role of scripting versus improvisation J Vredenburg, S Bell Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | 2 | 2016 |
Amanda SpryRMIT UniversityVerified email at rmit.edu.au
