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Co-authors
- James (Jimmy) W. PeltierArno Kleimenhagen Endowed Chair of Marketing, University of Wisconsin-WhitewaterVerified email at uww.edu
- Nick HajliProfessor in Digital Strategy, Loughborough UniversityVerified email at lboro.ac.uk
- Helge ThorbjørnsenProfessor at NHH - Norwegian School of EconomicsVerified email at nhh.no
- Sharon ShavittUniversity of Illinois at Urbana-Champaign, Walter H Stellner Professor of MarketingVerified email at illinois.edu
- Tiffany Barnett WhiteUniversity of Illinois at Urbana-ChampaignVerified email at illinois.edu
- Dr. Anjala S. KrishenMel Larson Endowed Chair of Marketing; Professor & Dept. Chair, Marketing & International BusinessVerified email at unlv.edu
- Savvas PapagiannidisNewcastle University Business SchoolVerified email at ncl.ac.uk
- Mohana ShanmugamSenior LecturerVerified email at uniten.edu.my
- Marie-Odile RichardSUNY PolyVerified email at sunypoly.edu
- Fay Cobb PaytonNC State UniversityVerified email at ncsu.edu
- Robert HandfieldBank of America Professor, Director - SCRC , Poole College of Mgmt, North Carolina State UniversityVerified email at ncsu.edu
- john SchibrowskyProfessor of Marketing, University of Nevada, Las VegasVerified email at unlv.edu
- Brooke ReaveyDominican UniversityVerified email at dom.edu
- Devon S. Johnson PhDProfessor of Marketing (full), Montclair State University, NJVerified email at montclair.edu
- Laurent MuzellecTrinity Business SchoolVerified email at tcd.ie
- Janna M ParkerAssociate Professor of Marketing, James Madison UniversityVerified email at jmu.edu
- Mary CaravellaAssociate Professor in Residence, UConn School of BusinessVerified email at uconn.edu
- David AltounianSalve Regina UniversityVerified email at salve.edu
- Carrie S TrimbleMillikin UniversityVerified email at millikin.edu
- Charlotte MasonProfessor of Marketing, University of GeorgiaVerified email at terry.uga.edu