| Imaginary social relationships with celebrities appearing in television commercials NM Alperstein Journal of Broadcasting & Electronic Media 35 (1), 43-58, 1991 | 276 | 1991 |
| Direct-to-consumer ads can influence behavior M Peyrot, NM Alperstein, D Van Doren, LG Poli Marketing Health Services 18 (2), 26, 1998 | 159 | 1998 |
| Direct-to-consumer ads can influence behavior M Peyrot, NM Alperstein, D Van Doren, LG Poli Marketing Health Services 18 (2), 26, 1998 | 159 | 1998 |
| Consumer awareness of prescription drug advertising NM Alperstein, M Peyrot Journal of Advertising Research 33 (4), 50-57, 1993 | 111 | 1993 |
| Toxicity and verbal aggression on social media: Polarized discourse on wearing face masks during the COVID-19 pandemic P Pascual-Ferrá, N Alperstein, DJ Barnett, RN Rimal Big Data & Society 8 (1), 20539517211023533, 2021 | 88 | 2021 |
| Social network analysis of COVID-19 public discourse on Twitter: implications for risk communication P Pascual-Ferrá, N Alperstein, DJ Barnett Disaster medicine and public health preparedness 16 (2), 561-569, 2022 | 69 | 2022 |
| Dream sharing as social interaction B Vann, N Alperstein Dreaming 10, 111-119, 2000 | 56 | 2000 |
| Celebrity and mediated social connections: Fans, friends and followers in the digital age NM Alperstein Springer, 2019 | 41 | 2019 |
| The verbal content of TV advertising and its circulation in everyday life NM Alperstein Journal of Advertising 19 (2), 15-22, 1990 | 38 | 1990 |
| Social comparison of idealized female images and the curation of self on Pinterest N Alperstein The Journal of Social Media in Society 4 (2), 2015 | 26 | 2015 |
| Advertising in everyday life NM Alperstein Hampton Press, 2003 | 23 | 2003 |
| Star gazing: A socio‐cultural approach to the study of dreaming about media figures NM Alperstein, BH Vann Communication Quarterly 45 (3), 142-152, 1997 | 13 | 1997 |
| A multi-platform approach to monitoring negative dominance for COVID-19 vaccine-related information online P Pascual-Ferrá, N Alperstein, DJ Barnett Disaster medicine and public health preparedness 16 (6), 2471-2479, 2022 | 11 | 2022 |
| Awareness of and attitudes toward direct-to-consumer prescription drug advertising among young adults NM Alperstein Health Marketing Quarterly 31 (3), 231-245, 2014 | 11 | 2014 |
| Memories, anticipation and self-talk: A cultural study of the inward experience of television advertising N Alperstein Journal of Popular Culture 28 (1), 209, 1994 | 10 | 1994 |
| Performing media activism in the digital age N Alperstein Springer Nature, 2021 | 9 | 2021 |
| Micro-celebrity and the management of self-presentation on digital media NM Alperstein, NM Alperstein Celebrity and Mediated Social Connections: Fans, Friends and Followers in …, 2019 | 8 | 2019 |
| The new new sensibility: Selling celebrity/celebrities selling on digital media NM Alperstein, NM Alperstein Celebrity and Mediated Social Connections: Fans, Friends and Followers in …, 2019 | 6 | 2019 |
| Living in an age of distraction: Multitasking and simultaneous media use and the implications for advertisers N Alperstein Available at SSRN 1473864, 2005 | 6 | 2005 |
| The Online Social Movement of #NeverAgain: How Social Networks Bujild a Sense of Membership, Influence, Support and Emotional Connection on Twitter N Alperstein, T Jones The Journal of Social Media in Society 9 (2), 127-149, 2020 | 5 | 2020 |
Paola Pascual-FerráLoyola University MarylandVerified email at loyola.edu
