| Information direction, website reputation and eWOM effect: A moderating role of product type C Park, TM Lee Journal of Business research 62 (1), 61-67, 2009 | 1592 | 2009 |
| The impact of perceptions of interactivity on customer trust and transaction intentions in mobile commerce TM Lee Journal of Electronic Commerce Research 6 (3), 165-180, 2005 | 749 | 2005 |
| Antecedents of online reviews’ usage and purchase influence: an empirical comparison of US and Korean consumers C Park, TM Lee Journal of Interactive Marketing 23 (4), 332-340, 2009 | 368 | 2009 |
| Contextual perceived value? Investigating the role of contextual marketing for customer relationship management in a mobile commerce context TM Lee, JK Jun Business Process Management Journal 13 (6), 798-814, 2007 | 199 | 2007 |
| Mobile technology usage and B2B market performance under mandatory adoption TM Lee, C Park Industrial marketing management 37 (7), 833-840, 2008 | 157 | 2008 |
| The role of contextual marketing offer in Mobile commerce acceptance: comparison between Mobile Commerce users and nonusers TM Lee, JK Jun International Journal of Mobile Communications 5 (3), 339-356, 2007 | 93 | 2007 |
| Consumer characteristics and the use of social networking sites: A comparison between Korea and the US C Park, J Jun, T Lee International Marketing Review 32 (3/4), 414-437, 2015 | 89 | 2015 |
| Contextual perceived usefulness? Toward an understanding of mobile commerce acceptance TM Lee, JK Jun International Conference on Mobile Business (ICMB'05), 255-261, 2005 | 68 | 2005 |
| The effects of information characteristics on word of mouth performance in online environment: Focused on the moderating effect of consumer knowledge EY Lee, TM Lee The Korean Journal of Advertising 16 (2), 145-171, 2005 | 59 | 2005 |
| Two faces of mobile shopping: Self-efficacy and impulsivity T Lee, C Park, J Jun International Journal of E-Business Research (IJEBR) 10 (1), 15-32, 2014 | 55 | 2014 |
| Effects of direction and type of electronic word of mouth information on purchase decision: Cross-cultural comparison between Korea and US TM Lee, C Park Korean Journal of Marketing 21 (1), 29-56, 2006 | 43 | 2006 |
| Do mobile shoppers feel smart in the smartphone age? C Park, JK Jun, TM Lee International Journal of Mobile Communications 13 (2), 157-171, 2015 | 34 | 2015 |
| MOBISQUAL: Dimensionalizing and measuring mobile internet service quality TM Lee, S La, SY Song Korean Journal of Marketing 24 (1), 145-179, 2009 | 32 | 2009 |
| Customer orientation or employee orientation: Which matters more? The moderating role of firm size C Park, J Jun, T Lee, H Lee Journal of Business & Industrial Marketing 33 (7), 1001-1011, 2018 | 31 | 2018 |
| The effects of components of interactivity on customer relationship building and purchase intentions in mobile environments T Lee Korean Journal of Marketing 19 (1), 61-96, 2004 | 30 | 2004 |
| Two-sided effects of customer participation: roles of relationships and social-interaction values in social services C Park, H Lee, J Jun, T Lee Service Business 12, 621-640, 2018 | 23 | 2018 |
| The mediating role of innovativeness and the moderating effects of strategic choice on SME performance J Jun, T Lee, C Park Journal of Small Business Management 59 (4), 627-647, 2021 | 22 | 2021 |
| A study on the effects of ubiquitous connectivity and contextual offer on the mobile-commerce adoption: An extension of the technology acceptance model TM Lee, JK Jun Korean Management Review 33 (4), 1043-1071, 2004 | 22 | 2004 |
| A study on the effects of perceived risk and perceived quality on the mobile-commerce adoption: An extension to the technology acceptance model DW Kim, TM Lee, MS Kang Korea Journal of Business Administration 35 (1), 171-193, 2003 | 20 | 2003 |
| A Study on Determinants of Intention to Use Car Sharing: Moderating Effect of Consumer Innovativeness JK Jun, TM Lee, SY Chung, C Park Journal of Marketing Management Research 22 (2), 49-66, 2017 | 12 | 2017 |
