| Advertising, consumer awareness, and choice: Evidence from the US banking industry E Honka, A Hortaçsu, MA Vitorino The RAND Journal of Economics 48 (3), 611-646, 2017 | 261 | 2017 |
| Brand capital and firm value F Belo, X Lin, MA Vitorino Review of Economic Dynamics 17 (1), 150-169, 2014 | 254 | 2014 |
| Empirical entry games with complementarities: an application to the shopping center industry MA Vitorino Journal of Marketing Research 49 (2), 175-191, 2012 | 190 | 2012 |
| Decomposing firm value F Belo, VD Gala, J Salomao, MA Vitorino Journal of Financial Economics 143 (2), 619-639, 2022 | 151 | 2022 |
| Understanding the effect of advertising on stock returns and firm value: Theory and evidence from a structural model MA Vitorino Management Science 60 (1), 227-245, 2014 | 126 | 2014 |
| Category pricing with state-dependent utility JP Dubé, GJ Hitsch, PE Rossi, MA Vitorino Marketing Science 27 (3), 417-429, 2008 | 107 | 2008 |
| Do consumers value price transparency? K Seim, MA Vitorino, DM Muir Quantitative Marketing and Economics 15, 305-339, 2017 | 30 | 2017 |
| Price obfuscation and consumer search: An empirical analysis D Muir, K Seim, MA Vitorino Work. Pap., Dep. Econ., Univ. Pa., Philadelphia. https://pdfs …, 2013 | 25 | 2013 |
| Licensing and price competition in tied-goods markets: An application to the single-serve coffee system industry PK Chintagunta, MS Qin, MA Vitorino Marketing Science 37 (6), 883-911, 2018 | 22 | 2018 |
| Drip pricing when consumers have limited foresight: Evidence from driving school fees K Seim, MA Vitorino, DM Muir SSRN, 2017 | 20 | 2017 |
| Advertising, consumer awareness and choice: Evidence from the US banking industry MA Vitorino, A Hortaçsu, E Honka 2014 Meeting Papers, 2014 | 12 | 2014 |
| Brand capital, firm value and asset returns F Belo, X Lin, MA Vitorino Unpublished manuscript, University of Minnesota, 2011 | 11 | 2011 |
| Planes, trains, and co-opetition: Evidence from China M Qin, MA Vitorino, G John Available at SSRN 4194019, 2024 | 8 | 2024 |
| Efficiency Gains from Removing Entry and Price Controls: Evidence from a Change in Regulation K Seim, MA Vitorino Wharton School Working Paper. Philadelphia: Wharton School, University of …, 2011 | 4 | 2011 |
| Decomposing the effect of advertising: What happens in the retail channel? M Draganska, MA Vitorino International Journal of Research in Marketing 40 (1), 226-247, 2023 | 2 | 2023 |
| Hospital Competition and Quality: Evidence from the Entry of the High-Speed Train in South Korea H Yoo, MA Vitorino, S Yao Working paper, 2022 | 2 | 2022 |
| Advertising Pass-Through: How Does Advertising Affect Retail Prices? M Draganska, MA Vitorino Available at SSRN 2634831, 2015 | 2 | 2015 |
| Advertising, Brand Capital, and Asset Returns F Belo, X Lin, MA Vitorino Brand Capital, and Asset Returns (March 14, 2011), 2011 | 2 | 2011 |
| The Value of Intangible Capital Around the World F Belo, Y Li, J Salomao, MA Vitorino Centre for Economic Policy Research, 2023 | 1 | 2023 |
| Manufacturer Advertising and Retail Prices: An Empirical Investigation M Draganska SSRN Electronic Journal, 2017 | 1 | 2017 |
Xiaoji LinUniversity of MinnesotaVerified email at umn.edu
