| Frontiers: spilling the beans on political consumerism: do social media boycotts and buycotts translate to real sales impact? J Liaukonytė, A Tuchman, X Zhu Marketing Science 42 (1), 11-25, 2023 | 78 | 2023 |
| GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment A Adalja, J Liaukonytė, E Wang, X Zhu Marketing Science 42 (2), 233-250, 2023 | 28 | 2023 |
| GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment A Adalja, J Liaukonytė, E Wang, X Zhu Marketing Science 42 (2), 233-250, 2023 | 27 | 2023 |
| Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune J Liaukonytė, A Tuchman, X Zhu Marketing Science 42 (1), 32-36, 2023 | 9 | 2023 |
| Who Is AI Replacing? The Impact of Genera-tive AI on Online Freelancing Platforms O Demirci, J Hannane, X Zhu October, 2023 | 7 | 2023 |
| Inference and Impact of Category Captaincy X Zhu Available at SSRN 4229142, 2022 | 7 | 2022 |
| Who is AI Replacing? The Impact of ChatGPT on Online Freelancing Platforms O Demirci, J Hannane, X Zhu The Impact of ChatGPT on Online Freelancing Platforms (October 15, 2023), 2023 | 4 | 2023 |
| Share Dispersion of National Brands: The Role of Retailers R Clark, JF Houde, X Zhu Available at SSRN 4144776, 2022 | 3 | 2022 |
| Leveraging Customer Feedback for Product Improvement: Bridging the Gap between Customer Inputs and Managerial Decisions S Gavirneni, MI Gomez, K Yonezawa, X Zhu Available at SSRN 4546968, 2024 | | 2024 |
| Vertical Contracts and Rival Entry: Evidence from the US Yogurt Industry M Duarte, M Ma, Y Song, X Zhu | | 2024 |
| Political Polarization Indices of the Top CPG Brands: Research Note for J Liaukonyte, A Tuchman, X Zhu Available at SSRN 4766899, 2024 | | 2024 |
| Who Is AI Replacing? The Impact of GenAI on Online Freelancing Platforms O Demirci, J Hannane, X Zhu | | 2024 |
| Generative Künstliche Intelligenz reduziert Nachfrage nach Freelance-Arbeit auf Online-Plattformen J Hannane, O Demirci, X Zhu DIW Wochenbericht 91 (35), 540-545, 2024 | | 2024 |
| Vertical Contracts and Product Introduction: Evidence from the US Yogurt Industry M Duarte, M Ma, Y Song, X Zhu Agricultural and Applied Economics Association, 2024 | | 2024 |
| Do Boycotts and" Buycotts" Make a Difference? J Liaukonyte, A Tuchman, X Zhu HARVARD BUSINESS REVIEW 101 (3-4), 24-24, 2023 | | 2023 |
| Generative Künstliche Intelligenz reduziert Nachfrage nach Freelance-Arbeit auf Online-Plattformen OD Von Jonas Hannane, X Zhu | | 2022 |
| Essays on Retail Product Assortment and Vertical Relationships X Zhu The University of Wisconsin-Madison, 2022 | | 2022 |
| Mandatory and Voluntary Labeling Effects A Adalja, J Liaukonyte, E Wang, X Zhu | | 2021 |
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