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Co-authors
- Bruno LussierHEC MontréalVerified email at hec.ca
- Heiko WielandCollege of Business, California State University Monterey BayVerified email at csumb.edu
- Brian RutherfordKennesaw State UniversityVerified email at kennesaw.edu
- Stephen L. VargoSiegfried Centennial Chair of Marketing and Supply Chain Management, University of OklahomaVerified email at ou.edu
- Scott B. FriendSchaefer Endowed Chair in Marketing, University of DaytonVerified email at udayton.edu
- Alex HamwiMarketingVerified email at missouristate.edu
- Willy BolanderRader II Professor of Industrial Distribution, Texas A&M UniversityVerified email at tamu.edu
- Deva RangarajanIESEG School of ManagementVerified email at ieseg.fr
- Michael AhearneC.T. Bauer Professor of Marketing, University of HoustonVerified email at uh.edu
- Christopher R. PlouffeGary W. Rollins College of Business, University of Tennessee -- Chattanooga (UTC)Verified email at utc.edu
- James G.AndersonPurdue UniversityVerified email at purdue.edu
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Nathaniel Hartmann
Associate Professor of Marketing and Innovation, University of South Florida
Verified email at usf.edu