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Yoonseock Son
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Impact of customers' digital banking adoption on hidden defection: A combined analytical–empirical approach
Y Son, HE Kwon, GK Tayi, W Oh
Journal of Operations Management 66 (4), 418-440, 2020
592020
When loyalty goes mobile: Effects of mobile loyalty apps on purchase, redemption, and competition
Y Son, W Oh, SP Han, S Park
Information Systems Research 31 (3), 835-847, 2020
352020
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment
SY Lee, Y Son, W Oh
Journal of Management Information Systems 38 (2), 484-516, 2021
202021
Alexa, Buy Me a Movie!: How AI Speakers Reshape Digital Content Consumption and Preference
Y Son, W Oh
International Conference of Information Systems (ICIS), 2018
192018
The Value of Centralized IT in Building Resilience During Crises: Evidence from US Higher Education's Transition to Emergency Remote Teaching.
J Park, Y Son, CM Angst
MIS Quarterly 47 (1), 451-482, 2023
162023
The adoption and use of mobile application-based reward systems: Implications for offline purchase and mobile commerce
Y Son, W Oh, SP Han, S Park
2016 International Conference on Information Systems, ICIS 2016, 2016
152016
Causal inference under selection on observables in operations management research: Matching methods and synthetic controls
O Yilmaz, Y Son, G Shang, HA Arslan
Available at SSRN 4310241, 2024
32024
Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme
Y Son, D Yim, W Oh
International Conference of Information Systems (ICIS), 2017
32017
Leveraging the Digital Tracing Alert in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement
A Ghose, HA Lee, W Oh, Y Son
Information Systems Research, 2023
22023
The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preference
Y Son, W Oh, I Im
MIS Quarterly 47 (2), 857-874, 2023
22023
Gender Mismatch and Bias in People-Centric Operations: Evidence from a Randomized Field Experiment
Y Son, A Choi, K Wowak, CM Angst
Journal of Operations Management, 1-45, 2023
12023
Motivating Runners in Real Time: A Field Experiment
D Kim, Y Son, W Khern-am-nuai, MC Cohen
Available at SSRN, 2024
2024
EXPRESS: Does Greater Visibility Benefit Minority Businesses? Evidence from an Online Review Platform
Y Son, KD Wowak, CM Angst
Production and Operations Management, 10591478241243381, 2024
2024
EXPRESS: Capitalizing on the Moment: the Strategic Role of Information Disclosure in Online Crowdfunding
HK Bhargava, X Qu, Y Son, D Sun
Production and Operations Management, 10591478241231915, 2024
2024
Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level
Y Son, W Oh
Journal of Management Information Systems 40 (4), 1301-1327, 2023
2023
Do Superstars Always Shine? The Economic Impact of Influencer Marketing
A Choi, Y Son, YCC Ho, Y Tan
The Economic Impact of Influencer Marketing (April 28, 2022), 2022
2022
Digital Loyalty Analytics: An Empirical Study of In-App Function Usage and Customer Reward Redemption and Purchase Behavior
Y Son, W Oh
KMIS International Conference, 84-85, 2019
2019
Capitalizing on the Moment: The Strategic Role of Information Disclosure in Online Crowdfunding
HK Bhargava, XS Qu, Y Son, D Sun
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Articles 1–18