The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model W Lee, L Xiong, C Hu International Journal of Hospitality Management 31 (3), 819-827, 2012 | 476 | 2012 |
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour R Piehler, C King, C Burmann, L Xiong European Journal of marketing 50 (9/10), 1575-1601, 2016 | 243 | 2016 |
“That’s not my job”: Exploring the employee perspective in thedevelopment of brand ambassadors L Xiong, C King, R Piehler International Journal of Hospitality Management 35, 348-359, 2013 | 233 | 2013 |
Brand management in the era of social media: Social visibility of consumption and customer brand identification C So, K. K., Wu, L., Xiong, L., & King Journal of Travel Research, 2017 | 137* | 2017 |
Motivational drivers that fuel employees to champion the hospitality brand L Xiong, C King International Journal of Hospitality Management 44, 58-69, 2015 | 126 | 2015 |
Impact of COVID-19: research note on tourism and hospitality sectors in the epicenter of Wuhan and Hubei Province, China DW Knight, L Xiong, W Lan, J Gong International Journal of Contemporary Hospitality Management 32 (12), 3705-3719, 2020 | 74 | 2020 |
Where is the love? Investigating multiple membership and hotel customer loyalty L Xiong, C King, C Hu International Journal of Contemporary Hospitality Management 26 (5), 2014 | 71 | 2014 |
Too much of a good thing? Examining how proactive personality affects employee brand performance under formal and informal organizational support L Xiong, C King International Journal of Hospitality Management 68, 12-22, 2018 | 68 | 2018 |
Speaking up because it’s my brand: Examining employee brand psychological ownership and voice behavior in hospitality organizations L Xiong, KKF So, L Wu, C King International Journal of Hospitality Management 83, 274-282, 2019 | 66 | 2019 |
Aligning employees’ attitudes and behavior with hospitality brands: The role of employee brand internalization L Xiong, C King Journal of Hospitality and Tourism Management 40, 67-76, 2019 | 63 | 2019 |
Understanding active loyalty behavior in hotel reward programs through customers’ switching costs and perceived program value KL Xie, L Xiong, CC Chen, C Hu Journal of Travel & Tourism Marketing 32 (3), 308-324, 2015 | 49 | 2015 |
Harness the power of viral marketing in hotel industry: a network discount strategy L Xiong, C Hu Journal of Hospitality and Tourism Technology 1 (3), 234-244, 2010 | 40 | 2010 |
Website accessibility of US based hospitality websites L Xiong, C Cobanoglu, P Cummings, F DeMicco Information and communication technologies in tourism 2009, 273-284, 2009 | 33 | 2009 |
Promoting resident-tourist interaction quality when residents are expected to be hospitable hosts at destinations L Xiong, H Wang, Y Yang, W He Journal of Hospitality and Tourism Management 46, 183-192, 2021 | 31 | 2021 |
The impact of employee conspicuous consumption cue and physical attractiveness on consumers’ behavioral responses to service failures L Wu, KKF So, L Xiong, C King International Journal of Contemporary Hospitality Management 31 (1), 21-40, 2019 | 28 | 2019 |
Towards a model to measure the quality of environmental sustainability: The hospitality environmental scorecard A Moreo, FJ DeMicco, L Xiong Journal of Quality Assurance in Hospitality & Tourism 10 (1), 44-58, 2009 | 27 | 2009 |
Exploring how employee sense of brand community affects their attitudes and behavior L Xiong, C King Journal of Hospitality & Tourism Research 44 (4), 567-596, 2020 | 13 | 2020 |
Employee brand internalization: the central route to a brand aligned workforce L Xiong Temple University, 2014 | 13 | 2014 |
Extended reality and sustainable tourism: restorying human–wildlife relationships for biocultural conservation JR Branstrator, CT Cavaliere, L Xiong, D Knight Journal of Ecotourism 22 (1), 103-119, 2023 | 11 | 2023 |
Hotel viral marketing via social networks: A strategic pricing lesson from group buying L Xiong, C Hu | 11 | 2011 |