| How do green financing and green logistics affect the circular economy in the pandemic situation: key mediating role of sustainable production L Jinru, Z Changbiao, B Ahmad, M Irfan, R Nazir Economic research-Ekonomska istraživanja 35 (1), 3836-3856, 2022 | 127 | 2022 |
| Understanding the antecedents and consequences of service-sales ambidexterity: a motivation-opportunity-ability (MOA) framework B Ahmad, L Da, MH Asif, M Irfan, S Ali, MIUD Akbar Sustainability 13 (17), 9675, 2021 | 71 | 2021 |
| Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance: The mediating role of impulse buying behavior MIUD Akbar, B Ahmad, MH Asif, SA Siddiqui The Journal of Asian Finance, Economics and Business 7 (11), 367-379, 2020 | 62 | 2020 |
| Energy efficiency in the post-COVID-19 era: exploring the determinants of energy-saving intentions and behaviors B Ahmad, M Irfan, S Salem, MH Asif Frontiers in Energy Research 9, 2022 | 56 | 2022 |
| Exploring the technical and behavioral dimensions of green supply chain management: a roadmap toward environmental sustainability N Nureen, D Liu, B Ahmad, M Irfan Environmental Science and Pollution Research 29 (42), 63444-63457, 2022 | 51 | 2022 |
| Determining the influencing factors of consumers’ attitude toward renewable energy adoption in developing countries: A roadmap toward environmental sustainability and green … MH Asif, T Zhongfu, A Dilanchiev, M Irfan, E Eyvazov, B Ahmad Environmental Science and Pollution Research 30 (16), 47861-47872, 2023 | 44 | 2023 |
| Influencing factors of consumers’ buying intention of solar energy: a structural equation modeling approach MH Asif, T Zhongfu, B Ahmad, M Irfan, A Razzaq, W Ameer Environmental Science and Pollution Research 30 (11), 30017-30032, 2023 | 35 | 2023 |
| Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions: a serial mediation model B Ahmad, MID Akbar Journal of Strategic Marketing 31 (3), 669-692, 2023 | 27 | 2023 |
| Does service-sales ambidexterity matter in business-to-business service recovery? A perspective through salesforce control system B Ahmad, D Liu, N Akhtar, UI Siddiqi Industrial Marketing Management 102, 351-363, 2022 | 25 | 2022 |
| Ambidextrous Leadership and Service Recovery Performance Under B2B Selling Context: An Examination Through Service Innovation Capability B Ahmad, D Liu, MH Asif, M Ashfaq, M Irfan SAGE Open 12 (2), 1-17, 2022 | 18 | 2022 |
| An investigation of sales managers’ aggressiveness in B2B sales leadership: The sequential mediation model of emotional exhaustion and adaptive selling B Ahmad, IUD Akbar, MH Asif, N Nureen Management Science Letters 11 (8), 2243-2254, 2021 | 16 | 2021 |
| Relating green information acquisition, absorptive capacity, institutional pressure, and firm performance: an environmentally sustainable perspective N Nureen, D Liu, B Ahmad, M Irfan Environmental Science and Pollution Research 30 (16), 46779-46794, 2023 | 13 | 2023 |
| Key Drivers of Salesperson Performance: The Role of Sales Antecedents And Moderating Effect Of Customer Directed Extra Role Behavior A Bilal, A Imad ud Din Asian Journal of Economics, Business and Accounting 15 (1), 22-34, 2020 | 13 | 2020 |
| Identifying how E-service quality affects perceived usefulness of online reviews in post-COVID-19 context: a sustainable food consumption behavior paradigm Y Xin, M Irfan, B Ahmad, M Ali, L Xia Sustainability 15 (2), 1513, 2023 | 11 | 2023 |
| Assessing eco-label knowledge and sustainable consumption behavior in energy sector of Pakistan: an environmental sustainability paradigm MH Asif, T Zhongfu, M Irfan, B Ahmad, M Ali Environmental Science and Pollution Research 30 (14), 41319-41332, 2023 | 10 | 2023 |
| Unlocking the effect of supervisor incivility on work withdrawal behavior: conservation of resource perspective S Khalid, HBA Hashmi, K Abbass, B Ahmad, AA Khan Niazi, MV Achim Frontiers in Psychology 13, 887352, 2022 | 6 | 2022 |
| Linking authentic leadership to transactive memory system, team innovativeness, and selling performance: A multilevel investigation M Asim Shahzad, T Iqbal, M Imad Ud Din Akbar, K Bakhsh, B Ahmad Frontiers in Psychology 13, 884198, 2022 | 5 | 2022 |
| Identifying aggressive versus ethical sales supervision in B2B service recovery: a multilevel perspective B Ahmad, D Liu, N Akhtar, MID Akbar Asia Pacific Journal of Marketing and Logistics 34 (10), 2331-2349, 2022 | 4 | 2022 |
| Identifying the determinants and consequences of post-recovery satisfaction in B2B customers: a multidimensional justice theory perspective B Ahmad, J Yuan, N Akhtar, M Ashfaq Journal of Business & Industrial Marketing 39 (2), 423-437, 2024 | 3 | 2024 |
| Pre-to post-adoption of blockchain technology in supply chain management: Influencing factors and the role of firm size K Shahzad, Q Zhang, M Ashfaq, AU Zafar, B Ahmad Technological Forecasting and Social Change 198, 122989, 2024 | 3 | 2024 |
