Evert Van den Broeck
Evert Van den Broeck
Visiting professor KU Leuven / Strategist Wunderman Thompson
Verified email at kuleuven.be - Homepage
Title
Cited by
Cited by
Year
Predicting consumer responses to a chatbot on Facebook
B Zarouali, E Van den Broeck, M Walrave, K Poels
Cyberpsychology, Behavior, and Social Networking 21 (8), 491-497, 2018
792018
Like or dislike? Adolescents’ responses to personalized social network site advertising
M Walrave, K Poels, ML Antheunis, E Van den Broeck, G van Noort
Journal of Marketing Communications 24 (6), 599-616, 2018
702018
Older and wiser? Facebook use, privacy concern, and privacy protection in the life stages of emerging, young, and middle adulthood
E Van den Broeck, K Poels, M Walrave
Social Media+ Society 1 (2), 2056305115616149, 2015
622015
Chatbot advertising effectiveness: When does the message get through?
E Van den Broeck, B Zarouali, K Poels
Computers in Human Behavior 98, 150-157, 2019
562019
An experimental study on the effect of ad placement, product involvement and motives on Facebook ad avoidance
E Van den Broeck, K Poels, M Walrave
Telematics and Informatics 35 (2), 470-479, 2018
342018
A Factorial Survey Study on the Influence of Advertising Place and the Use of Personal Data on User Acceptance of Facebook Ads
E Van den Broeck, K Poels, M Walrave
American Behavioral Scientist, 0002764217717560, 2017
20*2017
Online perspective-taking as an intervention tool against cyberbullying.
E Van den Broeck, K Poels, H Vandebosch, K Van Royen
Studies in Health Technology and Informatics 199, 113-117, 2013
8*2013
How do users evaluate personalized Facebook advertising? An analysis of consumer-and advertiser controlled factors
E Van den Broeck, K Poels, M Walrave
Qualitative Market Research: An International Journal, 2020
42020
When Ads Walk a Tightrope: Balancing Effectiveness and Privacy Issues of Personalized Advertising on Social Networking Sites: Proefschrift
E Van den Broeck
2019
The role of advertiser-and consumer-controlled factors in evaluations and perceived outcomes of personalized Facebook advertising
E Van den Broeck, K Poels, M Walrave
WHEN ADS WALK A TIGHTROPE., 123, 2019
2019
WHEN ADS WALK A TIGHTROPE.
EV den Broeck
University of Antwerp, 2019
2019
Privacy invasie? Een studie bij jongeren naar gepersonaliseerde reclame op sociale netwerksites
E Van Den Broeck
Universiteit Antwerpen, 2012
2012
“What Is It And How Did It Get Here?” Factors Related To Advertising Place And The Use Of Personal Data Influencing User Acceptance Of Facebook Ads
E Van den Broeck, K Poels, M Walrave
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